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  6. Madhive Acquires Frequence

M&A Deal Summary

Madhive Acquires Frequence

On June 11, 2024, Madhive acquired software company Frequence

Acquisition Highlights
  • This is Madhive’s 1st transaction in the Software sector.
  • This is Madhive’s 1st transaction in the United States.
  • This is Madhive’s 1st transaction in California.

M&A Deal Summary
Date 2024-06-11
Target Frequence
Sector Software
Buyer(s) Madhive
Deal Type Add-on Acquisition

Target

Frequence

Mountain View, California, United States
Frequence is an omnichannel ad sales enablement and workflow software for local media companies and agencies. The company drives revenue with tools to sell, optimize, and report omnichannel advertising campaigns through its full-stack proposal, workflow, and campaign management software. Frequence is based in Mountain View, California.

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Buyer(S) 1

Buyer

Madhive

New York, New York, United States
Category Company
Sector Marketing
DESCRIPTION

Madhive is a technology company engineered for modern TV advertising to modernize legacy systems through its self-service platform, enabling advertisers to seamlessly automate the ad buying process into one operating system. Madhive is based in New York, New York.

DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2024 M&A 1 of 1
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