M&A Deal Summary

Lumanity Acquires Guidemark Health

On November 2, 2021, Lumanity acquired marketing company Guidemark Health

Acquisition Highlights
  • This is Lumanity’s 1st transaction in the Marketing sector.
  • This is Lumanity’s 1st transaction in the United States.
  • This is Lumanity’s 1st transaction in New Jersey.

M&A Deal Summary
Date 2021-11-02
Target Guidemark Health
Sector Marketing
Buyer(s) Lumanity
Deal Type Add-on Acquisition

Target

Guidemark Health

Parsippany, New Jersey, United States
Guidemark Health is a healthcare communications agency dedicated to delivering impactful solutions for its clients. Guidemark is creating a unique agency culture where passion meets flexibility on behalf of its clients, their brands, and the communities it serves. Guidemark Health is based in Parsippany, New Jersey.

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Buyer(S) 1

Buyer

Lumanity

Bethesda, Maryland, United States
Category Company
Founded 2020
Sector Business Services
DESCRIPTION

Lumanity applies incisive thinking and decisive action to cut through complex situations and deliver transformative outcomes to accelerate and optimize access to medical advances. With deep experience in medical, commercial, and regulatory affairs, the company transforms data and information into real-world insights and evidence that powers successful commercialization and empowers patients, providers, payers, and regulators to take timely and decisive action. Lumanity was formed in 2020 and is based in Bethesda, Maryland.

DEAL STATS #
Overall 3 of 8
Sector (Marketing) 1 of 2
Type (Add-on Acquisition) 1 of 5
State (New Jersey) 1 of 2
Country (United States) 1 of 5
Year (2021) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-11 Cello Health

London, United Kingdom

Cello Health is a global healthcare-focused advisory firm comprised of a set of leading scientific, commercial advisory, and digital delivery capabilities. Cello Health currently services 24 of the top 25 pharmaceutical clients globally, as well as a wide range of biotech, diagnostics, devices, and other key non-healthcare clients. Cello Health is based in London, United Kingdom.

Buy £182M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-08 Cyan Health

Montclair, New Jersey, United States

Cyan Health is a strategic payer marketing agency focused on guiding clients to successful market access for their products. Cyan identifies the critical challenges to access, develops the strategy needed for success, creates compelling communications for payers, and establishes how best to implement these in the field with payer customers. Cyan Health was founded in 2014 and is based in Montclair, New Jersey.

Buy -
Mergr

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