M&A Deal Summary

Logo Brands Acquires FanMats

On June 2, 2025, Logo Brands acquired apparel/textiles company FanMats

Acquisition Highlights
  • This is Logo Brands’ 1st transaction in the Apparel/Textiles sector.
  • This is Logo Brands’ 2nd transaction in the United States.
  • This is Logo Brands’ 1st transaction in Georgia.

M&A Deal Summary

Date 2025-06-02
Target FanMats
Sector Apparel/Textiles
Buyer(s) Logo Brands
Deal Type Add-on Acquisition

Target

FanMats

Norcross, Georgia, United States
FanMats offers sports-themed rugs, mats, auto accessories, and home decor. FanMats was founded in 2003 and is based in Norcross, Georgia.

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Buyer(S) 1

Buyer

Logo Brands

Franklin, Tennessee, United States

Category Company
Founded 2001
Sector Consumer Products
DESCRIPTION

Logo Brands is a designer and distributor of licensed sports and leisure products. Product categories like outdoor tailgating products, bags, totes, coolers, and blankets. Logo Brands was formed in 2001 and is based in Franklin, Tennessee.


DEAL STATS #
Overall 2 of 2
Sector: Apparel/Textiles M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: Georgia M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-06 Boelter Brands

Franklin, Tennessee, United States

Boelter Brands LLC is a manufacturer of chairs, canopies and tents, coolers, totes, stadium blankets and other branded tailgating gearmore than 450 teams and organizations, including collegiate, NFL, MLB, NHL, NBA, MLS, and NASCAR. Boelter Brands is based in Franklin, Tennessee.

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