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  5. Launchmetrics Acquires IMAXtree

M&A Deal Summary

Launchmetrics Acquires IMAXtree

On December 3, 2019, Launchmetrics acquired media company IMAXtree

Acquisition Highlights
  • This is Launchmetrics’ 1st transaction in the Media sector.
  • This is Launchmetrics’ 1st transaction in Italy.

M&A Deal Summary
Date 2019-12-03
Target IMAXtree
Sector Media
Buyer(s) Launchmetrics
Deal Type Add-on Acquisition

Target

IMAXtree

Milano, Italy
Fashion Tree Srl is a visual content creator and distributor. Fashion Tree is based in Milano, Italy.

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Buyer(S) 1

Buyer

Launchmetrics

New York, New York, United States
Category Company
Founded 2016
Sector Internet Software and Services
Revenue 45M USD (2023)
DESCRIPTION

Launchmetrics is a provider of brand performance cloud for the Fashion, Luxury & Beauty (FLB) industries with the tools and data. Launchmetrics was founded in 2016 and is based in New York.

DEAL STATS #
Overall 1 of 1
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Italy M&A 1 of 1
Year: 2019 M&A 1 of 1
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