M&A Deal Summary

Lamar Acquires Premier Outdoor Media - OOH

On May 5, 2025, Lamar acquired marketing company Premier Outdoor Media - OOH from Premier Outdoor Media

Acquisition Highlights
  • This is Lamar’s 16th transaction in the Marketing sector.
  • This is Lamar’s 17th transaction in the United States.
  • This is Lamar’s 1st transaction in New Jersey.

M&A Deal Summary

Date 2025-05-05
Target Premier Outdoor Media - OOH
Sector Marketing
Buyer(s) Lamar
Sellers(s) Premier Outdoor Media
Deal Type Divestiture

Target

Premier Outdoor Media - OOH

Moorestown, New Jersey, United States
Premier Outdoor Media's OOH operates static and digital billboards. Premier Outdoor Media's OOH is based in Moorestown, New Jersey.

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Buyer(S) 1

Buyer

Lamar

Baton Rouge, Louisiana, United States

Category Company
Founded 1902
Sector Marketing
Employees3,500
Revenue 2.2B USD (2024)
DESCRIPTION
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.

Lamar is an outdoor marketing company that looks to sell advertising on billboards, buses, shelters, benches, and logo plates. Lamar operates thousands of placards across the US and serves a variety of local and national advertisers. Lamar was founded in 1902 and is headquartered in Baton Rouge, Louisiana.


DEAL STATS #
Overall 17 of 18
Sector: Marketing M&A 16 of 17
Type: Divestiture M&A Deals 4 of 4
State: New Jersey M&A 1 of 1
Country: United States M&A 17 of 18
Year: 2025 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-13 Vistar Media

New York, New York, United States

Vistar Media is a provider of advertising technology services to the digital out-of-home industry. Vistar Media was founded in 2011 and is based in New York, New York.

Sell $600M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-07-07 Verde Outdoor

Tempe, Arizona, United States

Verde Outdoor provides effective out-of-home and online advertising solutions that amplify clients' messages while delivering targeted reach, impactful engagement, and exceptional brand awareness. Verde Outdoor is based in Tempe, Arizona.

Buy -

Seller(S) 1

SELLER

Premier Outdoor Media

Moorestown, New Jersey, United States

Category Company
Sector Marketing
DESCRIPTION

Premier Outdoor Media is an outdoor advertising company with over 200 billboards and digital faces in NJ, DE, MD and PA. Premier Outdoor Media is based in Moorestown, New Jersey.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: New Jersey M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1