M&A Deal Summary

Kognitiv Acquires Aimia - Loyalty Solutions Business

On April 29, 2020, Kognitiv acquired information technology company Aimia - Loyalty Solutions Business from Aimia

Acquisition Highlights
  • This is Kognitiv’s 1st transaction in the Information Technology sector.
  • This is Kognitiv’s 1st transaction in Canada.
  • This is Kognitiv’s 1st transaction in Quebec.

M&A Deal Summary
Date 2020-04-29
Target Aimia - Loyalty Solutions Business
Sector Information Technology
Buyer(s) Kognitiv
Sellers(s) Aimia
Deal Type Divestiture

Target

Aimia - Loyalty Solutions Business

Montreal, Quebec, Canada
Aimia, Inc. - Loyalty Solutions Business forms a technology-forward loyalty program, merchants, and consumer brands interact to enrich member engagement, enhance consumer loyalty, and deliver stronger yields to the businesses it serves.

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Buyer(S) 1

Buyer

Kognitiv

Kitchener, Ontario, Canada
Category Company
Sector Information Technology
Employees220
DESCRIPTION

Kognitiv Corp. operates a transformative business model and technology platform called the Loyalty Capital Network (LCN) that unearths value for customers and delivers disproportionate rewards to the consumers. The Loyalty Capital Network is a global peer-to-peer collaborative environment that allows businesses to trade directly in a secure and compliant way. That collaboration allows businesses and brands to improve yield for asset owners and create distinct rewards that drive deeper consumer loyalty. Kognitiv Corporation is headquartered in Waterloo Ontario and employs 220 employees across 11 offices worldwide.

DEAL STATS #
Overall 1 of 1
Sector (Information Technology) 1 of 1
Type (Divestiture) 1 of 1
State (Quebec) 1 of 1
Country (Canada) 1 of 1
Year (2020) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-18 Intelligent Shopper Solutions

Toronto, Ontario, Canada

Intelligent Shopper Solutions is a retail consumer insight provider that enables collaboration between retailers and suppliers. Intelligent Shopper Solutions is based in Toronto, Ontario.

Sell -

Seller(S) 1

SELLER

Aimia

Toronto, Ontario, Canada
Category Company
Founded 2008
Sector Business Services
Employees18
Revenue 167M CAD (2023)
DESCRIPTION

Aimia is a data-driven marketing and loyalty analytics company. Company provide clients with the customer insights need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both clients and consumers. Aimia was founded in 2008 and is based in Toronto, Canada.

DEAL STATS #
Overall 2 of 2
Sector (Information Technology) 1 of 1
Type (Divestiture) 2 of 2
State (Quebec) 2 of 2
Country (Canada) 2 of 2
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-16 Aimia - Enhancement Services Business

Montreal, Quebec, Canada

Aimia, Inc. - Enhancement Services Business is a provider of enhancement services products and programs that clients across segments including financial services, insurance, retail and telecommunications.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-05-13 Clear Media

Causeway Bay, China

Clear Media Ltd. is a provider of an outdoor advertising firm. Clear Media is based in Causeway Bay, Hong Kong.

Buy -
Mergr

Product

Company

Legal