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  6. Knowland Acquires Meeting Intelligence

M&A Deal Summary

Knowland Acquires Meeting Intelligence

On June 21, 2016, Knowland acquired information services company Meeting Intelligence from Newmarket International

Acquisition Highlights
  • This is Knowland’s 1st transaction in the Information Services sector.
  • This is Knowland’s 1st transaction in the United States.
  • This is Knowland’s 1st transaction in California.

M&A Deal Summary
Date 2016-06-21
Target Meeting Intelligence
Sector Information Services
Buyer(s) Knowland
Sellers(s) Newmarket International
Deal Type Divestiture

Target

Meeting Intelligence

Walnut Creek, California, United States
Meeting Intelligence is a provider of market research information for the hospitality industry.

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Buyer(S) 1

Buyer

Knowland

Arlington, Virginia, United States
Category Company
Founded 2004
Sector Internet Software and Services
DESCRIPTION

Knowland provides technology, data and analytics to the hospitality industry. Knowland's cloud-based sales and catering solution and its competitive intelligence tools help hotels to maximize revenue from meeting and conference space. Knowland's technology is powered by the industry's most extensive database of events, of organizations that hold these events, and of the key contacts who book them. Knowland was founded in 2004 and is based in Arlington, Virginia.

DEAL STATS #
Overall 1 of 3
Sector (Information Services) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 3
Year (2016) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-12 Competitive Marketing Exchange

Chicago, Illinois, United States

Competitive Marketing Exchange, Inc. is a provider of detailed competitive marketing intelligence designed specifically to increase group and catering revenues for clients in the hospitality industry. Company proprietary online Client Management Interface (CMI) allows you to view and manipulate event data using your desktop, laptop or any Internet terminal.

Buy -

Seller(S) 1

SELLER

Newmarket International

Portsmouth, New Hampshire, United States
Category Company
Founded 1985
Sector Software
Employees420
Revenue 110M USD (2013)
DESCRIPTION

Newmarket International, Inc. provides sales, group catering, and event software solutions to the global hospitality and entertainment industries.

DEAL STATS #
Overall 1 of 1
Sector (Information Services) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2016) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-11-02 Libra OnDemand

Celebration, Florida, United States

Libra OnDemand LLC is a Software-as-a-Service (SaaS) provider of hospitality solutions natively built using cloud technologies.

Buy -
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