M&A Deal Summary

Ipsos Acquires Omedia

On July 20, 2023, Ipsos acquired media company Omedia from Médiamétrie

Acquisition Highlights
  • This is Ipsos’ 6th transaction in the Media sector.
  • This is Ipsos’ 1st transaction in Senegal.

M&A Deal Summary

Date 2023-07-20
Target Omedia
Sector Media
Buyer(s) Ipsos
Sellers(s) Médiamétrie
Deal Type Divestiture

Target

Omedia

Dakar, Senegal
Omedia is a market research and media analysis company is specialized in advertising monitoring and media investment analysis department: TV, radio, press, posters and digital. Omedia is based in Dakar, Senegal.

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Buyer(S) 1

Buyer

Ipsos

Paris, France

Category Company
Founded 1975
Sector Marketing
Employees20,000
Revenue 2.4B EUR (2024)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.


DEAL STATS #
Overall 29 of 38
Sector: Media M&A 6 of 6
Type: Divestiture M&A Deals 5 of 6
Country: Senegal M&A 1 of 1
Year: 2023 M&A 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-17 Big Village Australia

Melbourne, Australia

Big Village Australia is provider of research methods and tools, data integration and analytics. Big Village Australia is based in Melbourne, Australia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-24 B&A

Dublin, Ireland

B&A serves a range of clients across the public and private sector. Renowned for their expertise in quantitative and qualitative research, B&A have significant operations in data production and analysis, notably by leveraging its consumer panels. B&A was founded in 1985 and is based in Dublin, Ireland.

Buy -

Seller(S) 1

SELLER

Médiamétrie

Levallois-Perret, France

Category Company
Founded 1985
Sector Media
DESCRIPTION

Médiamétrie is an operator of a media agency specializing in offering TV & Cross Media, Digital & Press, Radio & Total Audio, Cinema Ad hoc and Media Barometers, as well as managing these operations. Médiamétrie was founded in 1985 and is based in Levallois-Perret, France.


DEAL STATS #
Overall 1 of 1
Sector: Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Senegal M&A 1 of 1
Year: 2023 M&A 1 of 1