M&A Deal Summary

Ipsos Acquires Consumer Behavior & Insight

On December 7, 2011, Ipsos acquired marketing company Consumer Behavior & Insight

Acquisition Highlights
  • This is Ipsos’ 12th transaction in the Marketing sector.
  • This is Ipsos’ 1st transaction in Vietnam.

M&A Deal Summary
Date 2011-12-07
Target Consumer Behavior & Insight
Sector Marketing
Buyer(s) Ipsos
Deal Type Add-on Acquisition

Target

Consumer Behavior & Insight

Ho Chi Minh City, Vietnam
Consumer Behavior & Insight provides marketing information and analysis services.

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Buyer(S) 1

Buyer

Ipsos

Paris, France
Category Company
Founded 1975
Sector Marketing
Employees19,757
Revenue 2.4B EUR (2023)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.

DEAL STATS #
Overall 19 of 33
Sector (Marketing) 12 of 14
Type (Add-on Acquisition) 16 of 27
Country (Vietnam) 1 of 1
Year (2011) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-27 Synovate

Auckland, New Zealand

Synovate Ltd. provides market research services.

Buy £525M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-17 GfK - Custom Research Business

Nuremberg, Germany

GfK - Custom Research Business comprises of GfK's Customer Experience, Experience Innovation, Health, and Public Affairs. Customer Experience division includes all GfK research services globally, both quantitative and/or qualitative in nature, on either a continuous or ad-hoc basis. Experience Innovation division includes all GfK research services globally, both quantitative and/or qualitative in nature. Health division includes all GfK research services globally, both quantitative and/or qualitative in nature, on either a continuous or ad-hoc basis. Public Affairs: this division includes all GfK research services globally, both quantitative and/or qualitative in nature, on either a continuous or ad-hoc basis.

Buy €105M
Mergr

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Company

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