M&A Deal Summary

Interpublic Acquires RafterOne

On October 3, 2022, Interpublic acquired marketing company RafterOne from BV Investment Partners

Acquisition Highlights
  • This is Interpublic’s 20th transaction in the Marketing sector.
  • This is Interpublic’s 20th transaction in the United States.
  • This is Interpublic’s 1st transaction in New Hampshire.

M&A Deal Summary
Date 2022-10-03
Target RafterOne
Sector Marketing
Buyer(s) Interpublic
Sellers(s) BV Investment Partners
Deal Type Add-on Acquisition

Target

RafterOne

Portsmouth, New Hampshire, United States
RafterOne is a team of solution builders focused on constructing end-to-end, multi-cloud commerce experiences for the Salesforce Platform. The company is focused on helping clients optimize every touchpoint in the customer journey while providing the structure, tools, and support you deserve. It helps clients realize the possibilities with integrated experiences across Marketing, Commerce and Revenue Cloud, CRM, Service Cloud, and Data Services. RafterOne was founded in 1994 and is based in Portsmouth, New Hampshire.

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Buyer(S) 1

Buyer

Interpublic

New York, New York, United States
Category Company
Founded 1902
Sector Marketing
Revenue 10.9B USD (2023)
DESCRIPTION

Interpublic Group provides advertising and marketing services worldwide. Interpublic Group was founded in 1902 and is based in New York, New York.

DEAL STATS #
Overall 28 of 28
Sector (Marketing) 20 of 20
Type (Add-on Acquisition) 23 of 23
State (New Hampshire) 1 of 1
Country (United States) 20 of 20
Year (2022) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-20 The Famous Group

Culver City, California, United States

The Famous Group (TFG) is a fan experience company that has created moments for the biggest brands, venues, and events in the world through a mix of strategy, creativity, and technology. These immersive fan experiences have been in partnership with Fortune 500 brands, professional sports teams and leagues, Esports, concerts, festivals, and retail environments. Among the key achievements include working with the NFL on the last 17 Super Bowls and innovative projects with the NBA, Nike, Live Nation, Ubisoft, NCAA, NHL, PGA, WWE, and more than 90 professional sports teams and venues. The Famous Group was formed in 1997 and is based in Culver City, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-12-05 Huge

Brooklyn, New York, United States

Huge is an independent interactive agency that takes clients beyond online marketing campaigns to the creation of sustainable online businesses. Huge was founded in 1999 and is based in Brooklyn, New York.

Sell -

Seller(S) 1

SELLER

BV Investment Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1983
PE ASSETS 2.6B USD
Size Large
Type Sector Agnostic
DESCRIPTION

BV Investment Partners is a private equity firm partner with entrepreneurs and families to invest in sound businesses and provide them with significant strategic, operating, and analytical assistance to accelerate the growth of the company through organic initiatives and acquisitions. BV was formed in 1983 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 26 of 29
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 15 of 16
State (New Hampshire) 1 of 1
Country (United States) 25 of 28
Year (2022) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-23 RKD Group

Richardson, Texas, United States

RKD Group is a provider of omnichannel fundraising and marketing services for the nonprofit sector. RKD Group has raised billions of dollars for its clients and currently serves over 260 nonprofit organizations, within segments such as hospitals, social service, health, disease research, animal welfare, and faith-based charities. RKD Group was founded in 1970 and is based in Richardson, Texas.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-15 Hardenbergh Group

Livonia, Michigan, United States

Hardenbergh Group is a provider of temporary staffing and consulting solutions for medical staff services, credentialing, and provider enrollment. Hardenbergh Group was founded in 1991 and is based in Livonia, Michigan.

Buy -
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