M&A Deal Summary

Integrity Marketing Group Acquires Insurance Marketing Group

On January 23, 2018, Integrity Marketing Group acquired marketing company Insurance Marketing Group

Acquisition Highlights
  • This is Integrity Marketing Group’s 1st transaction in the Marketing sector.
  • This is Integrity Marketing Group’s 2nd transaction in the United States.
  • This is Integrity Marketing Group’s 1st transaction in Connecticut.

M&A Deal Summary
Date 2018-01-23
Target Insurance Marketing Group
Sector Marketing
Buyer(s) Integrity Marketing Group
Deal Type Add-on Acquisition

Target

Insurance Marketing Group

Clinton, Connecticut, United States
Insurance Marketing Group LLC is a marketing firm for long-term care insurance, and medicare related insurance. Insurance Marketing Group is based in Clinton, Connecticut.

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Buyer(S) 1

Buyer

Integrity Marketing Group

Dallas, Texas, United States
Category Company
Founded 2006
Sector Insurance
Employees5,500
DESCRIPTION

Integrity Marketing Group is a distributor of life and health insurance products focused on serving the senior market. Integrity Marketing Group was founded in 2006 and headquartered in Dallas, Texas.

DEAL STATS #
Overall 2 of 58
Sector (Marketing) 1 of 4
Type (Add-on Acquisition) 2 of 57
State (Connecticut) 1 of 3
Country (United States) 2 of 58
Year (2018) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-24 AIMC

Woodstock, Georgia, United States

AIMC LLC is an influential developer and distributor of Medicare Supplement products with over 20,000 independent agents throughout the United States. AIMC's stellar performance is highlighted by its working relationship with top-ranking insurers and quality-oriented agents. AIMC is recognized as a company that has surpassed expectations for over 24 years. In 2016, AIMC produced more than $120 million in new Medicare Supplement premium.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-28 Western Penn Marketing

Mesa, Arizona, United States

Western Penn Marketing is specializes in marketing the senior insurance plans throughout the US to individual insurance brokers & agencies. Western Penn Marketing was founded in 1987 and is based in Mesa, Arizona.

Buy -
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