M&A Deal Summary

Insight Equity Acquires Easy Way Products

On January 29, 2021, private equity firm Insight Equity acquired consumer products company Easy Way Products

Acquisition Highlights
  • This is Insight Equity’s 2nd transaction in the Consumer Products sector.
  • This is Insight Equity’s 23rd transaction in the United States.
  • This is Insight Equity’s 1st transaction in Ohio.

M&A Deal Summary
Date 2021-01-29
Target Easy Way Products
Sector Consumer Products
Buyer(s) Insight Equity
Deal Type Buyout (LBO, MBO, MBI)

Target

Easy Way Products

Cincinnati, Ohio, United States
Easy Way Products manufactures and sells premium outdoor cushions, pillows, patio and market umbrellas, drapes, and furniture covers. Easy Way seamlessly manages the complexities of manufacturing, logistics, and inventory management enabling its customers to focus time and resources on front-line sales and marketing execution. Easy Way Products is based in Cincinnati, Ohio.

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Buyer(S) 1

Buyer

Insight Equity

Southlake, Texas, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2000
PE ASSETS 800M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Insight Equity is a private equity firm targets control investments in middle-market companies. Insight looks for companies with revenues between $50 million to $1 billion and seeks to commit between $25 to $100 million per transaction. Areas of interest include manufacturing, distribution, aerospace & defense, automotive & transportation, consumer goods, service & professional industries, technology, and energy. Insight does not invest in real estate, retail or restaurant businesses. Insight Equity was formed in 1998 and is based in Southlake, Texas. The Firm has additional in New York City.

DEAL STATS #
Overall 25 of 26
Sector (Consumer Products) 2 of 2
Type (Buyout (LBO, MBO, MBI)) 14 of 14
State (Ohio) 1 of 1
Country (United States) 23 of 24
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-06 Micross Components

Orlando, Florida, United States

Micross Components serves the aerospace, defense, space, medical, and industrial markets, among others. The company offers an industry-leading portfolio of high-reliability components and services that include advanced component testing, qualification services, packaging services, standard wafer bumping, advanced wafer-level packaging services, and 3D integration. Micross has longstanding relationships with blue-chip customers in each of its end markets and more than 30 of the world's leading semiconductor manufacturers.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-25 Plasman

Windsor, Ontario, Canada

Plasman is a designer and manufacturer of Class A exterior trim products and sub-systems to a variety of OEM and Tier 1 customers. Plasman offers fully integrated design, engineering, tooling, molding, finishing (painting and chroming), and assembly capabilities. Plasman was founded in 1978 and is based in Windsor, Ontario.

Sell -
Mergr

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