M&A Deal Summary

Inriver Acquires Detail Merchandising Online AB

On January 18, 2021, Inriver acquired information technology company Detail Merchandising Online AB

Acquisition Highlights
  • This is Inriver’s 1st transaction in the Information Technology sector.
  • This is Inriver’s 1st transaction in Sweden.

M&A Deal Summary

Date 2021-01-18
Target Detail Merchandising Online AB
Sector Information Technology
Buyer(s) Inriver
Deal Type Add-on Acquisition

Target

Detail Merchandising Online AB

Stockholm, Sweden
Detail Merchandising Online AB is an AI-powered analytics solution to help brands monitor product information across multiple online channels. Detail Merchandising Online is based in Stockholm, Sweden.

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Buyer(S) 1

Buyer

Inriver

Malmo, Sweden

Category Company
Founded 2003
Sector Software
DESCRIPTION

Inriver?empowers organizations to deliver revenue-driving product information at every?touchpoint.?Inriver’s?Digital-first PIM enables organizations to bring compelling product stories to life for highly customized purchases, obtain actionable guidance on what influences buying decisions, and then quickly adapt to put insights into action.?Inriver?helps B2B and B2C organizations turn product information into strategic assets to drive revenue for over 1,600 brands and 700 customers globally. Inriver was formed in 2003 and is headquartered in Malmö, Sweden.


DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Sweden M&A 1 of 1
Year: 2021 M&A 1 of 1