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M&A Deal Summary

Innovative Brands Acquires Sure Antiperspirants

On September 26, 2006, Innovative Brands acquired consumer products company Sure Antiperspirants from Procter & Gamble

Acquisition Highlights
  • This is Innovative Brands’ 2nd transaction in the Consumer Products sector.
  • This is Innovative Brands’ 2nd transaction in the United States.

M&A Deal Summary
Date 2006-09-26
Target Sure Antiperspirants
Sector Consumer Products
Buyer(s) Innovative Brands
Sellers(s) Procter & Gamble
Deal Type Divestiture

Target

Sure Antiperspirants

United States
Sure Antiperspirants is a brand of deodorants formed in 1973.

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Buyer(S) 1

Buyer

Innovative Brands

Phoenix, Arizona, United States
Category Company
Founded 2003
Sector Consumer Products
DESCRIPTION

Innovative Brands is a consumer product company formed to acquire, reposition and grow solid consumer brands that no longer fit the strategic direction of larger corporations and rebuild them into long-term, sustainable assets.

DEAL STATS #
Overall 2 of 2
Sector: Consumer Products M&A 2 of 2
Type: Divestiture M&A Deals 2 of 2
Country: United States M&A 2 of 2
Year: 2006 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-07-06 Pert Plus

United States

Pert Plus is a shampoo brand introduced to the US market in the 1980s.

Buy -

Seller(S) 1

SELLER

Procter & Gamble

Cincinnati, Ohio, United States
Category Company
Founded 1837
Sector Consumer Products
Employees108,000
Revenue 84.0B USD (2024)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.

DEAL STATS #
Overall 8 of 31
Sector: Consumer Products M&A 6 of 22
Type: Divestiture M&A Deals 8 of 31
Country: United States M&A 8 of 28
Year: 2006 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-07-06 Pert Plus

United States

Pert Plus is a shampoo brand introduced to the US market in the 1980s.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-01-22 DDF Skincare

Cincinnati, Ohio, United States

Doctor's Dermatologic Formula (DDF) formulates and markets therapeutic skincare "cosmeceutical" products providing the most comprehensive solutions available without a prescription.

Buy -
Mergr

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