M&A Deal Summary

InMobi Technologies Pvt. Acquires Quantcast Choice

On August 16, 2023, InMobi Technologies Pvt. acquired media company Quantcast Choice from Quantcast

Acquisition Highlights
  • This is InMobi Technologies Pvt.’s 1st transaction in the Media sector.
  • This is InMobi Technologies Pvt.’s 2nd transaction in the United States.
  • This is InMobi Technologies Pvt.’s 2nd transaction in California.

M&A Deal Summary
Date 2023-08-16
Target Quantcast Choice
Sector Media
Buyer(s) InMobi Technologies Pvt.
Sellers(s) Quantcast
Deal Type Divestiture

Target

Quantcast Choice

San Francisco, California, United States
Quantcast Choice is a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations. Quantcast Choice is based in San Francisco, California.

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Buyer(S) 1

Buyer

InMobi Technologies Pvt.

Bengaluru, India
Category Company
Founded 2006
Sector Media
DESCRIPTION

InMobi is an innovative mobile technology company that enables the world’s leading brands, developers, and publishers to engage global consumers.

DEAL STATS #
Overall 5 of 5
Sector (Media) 1 of 1
Type (Divestiture) 1 of 1
State (California) 2 of 2
Country (United States) 2 of 2
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-13 Appsumer

London, United Kingdom

Appsumer is a performance insights platform for mobile app advertisers that provides a 360-degree view of marketing spend across channels, allowing advertisers to turn complex data into rich insights. Appsumer was founded in 2015 and is based in London, United Kingdom.

Buy -

Seller(S) 1

SELLER

Quantcast

San Francisco, California, United States
Category Company
Founded 2005
Sector Media
DESCRIPTION

Quantcast Corp. is a technology company specialized in real-time advertising and audience measurement.

DEAL STATS #
Overall 1 of 1
Sector (Media) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-04 Ad Performance AB

Stockholm, Sweden

Ad Performance AB is a provider in redefining performance and audience based digital advertising in the Nordic market.

Buy -
Mergr

Product

Company

Legal