M&A Deal Summary

inMarket Acquires Out of Milk

On June 22, 2021, inMarket acquired internet software and services company Out of Milk from Retale.com

Acquisition Highlights
  • This is inMarket’s 2nd transaction in the Internet Software and Services sector.
  • This is inMarket’s 1st transaction in Germany.

M&A Deal Summary

Date 2021-06-22
Target Out of Milk
Sector Internet Software and Services
Buyer(s) inMarket
Sellers(s) Retale.com
Deal Type Divestiture

Target

Out of Milk

Berlin, Germany
Out of Milk is a mobile application platform that allows users to keep track of grocery shopping lists. Out of Milk was founded in 2012 and is based in Berlin, Germany.

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Buyer(S) 1

Buyer

inMarket

Venice, California, United States

Category Company
Founded 2010
Sector Marketing
DESCRIPTION

inMarket has helped thousands of brands activate buying experiences and better understand customer behavior to prove campaign ROI. Using Comscore verified, real-time data from 50 million smartphone integrations, inMarket identifies and engages consumers at every stage of the shopping cycle and creates exciting experiences that drive ROI for the world's top brands. The company has offices in New York, Chicago, Bentonville, San Francisco, Atlanta, and Los Angeles.


DEAL STATS #
Overall 4 of 5
Sector: Internet Software and Services M&A 2 of 2
Type: Divestiture M&A Deals 3 of 3
Country: Germany M&A 1 of 1
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-10 Key Ring

United States

Key Ring is a basic mobile wallet for loyalty cards into a total shopping solution, providing consumers with access to exclusive deals from their favorite retailers and CPG brands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-08-05 ChannelMix

Kansas City, Missouri, United States

ChannelMix is a media mix modeling and marketing revenue optimization platform. ChannelMix was formed in 2007 and is headquartered in Kansas City, Missouri.

Buy -

Seller(S) 1

SELLER

Retale.com

Chicago, Illinois, United States

Category Company
Founded 2013
Sector Internet Software and Services
DESCRIPTION

Retale.com is a mobile and digital company that conveniently connects shoppers with their favorite retailers and brands locally.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-08 Out of Milk

Berlin, Germany

Out of Milk is a mobile application platform that allows users to keep track of grocery shopping lists. Out of Milk was founded in 2012 and is based in Berlin, Germany.

Buy -