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  5. InContext Acquires Staccar

M&A Deal Summary

InContext Acquires Staccar

On October 1, 2019, InContext acquired software company Staccar from Smudge Apps

Acquisition Highlights
  • This is InContext’s 1st transaction in the Software sector.
  • This is InContext’s 1st transaction in New Zealand.

M&A Deal Summary
Date 2019-10-01
Target Staccar
Sector Software
Buyer(s) InContext
Sellers(s) Smudge Apps
Deal Type Divestiture

Target

Staccar

Christchurch, New Zealand
Staccar is a powerful and intuitive AR app that dramatically improves the sell-in process for field sales reps, execution managers and visual merchandisers, leading to more productive and collaborative conversations with retailers, improved execution, and more impactful use of in-store real estate.

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Buyer(S) 1

Buyer

InContext

Chicago, Illinois, United States
Category Company
Founded 2009
Sector Information Technology
DESCRIPTION

InContext engages in enterprise virtual reality (VR) shopping and retail solutions, allowing manufacturers and retailers to simulate real in-store shopping situations to ideate, evaluate and activate all types of merchandising, display, layout and other in-store shopping experiences within a VR store environment. InContext was founded in 2009 and is based in Chicago, Illinois.

DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: New Zealand M&A 1 of 1
Year: 2019 M&A 1 of 1

Seller(S) 1

SELLER

Smudge Apps

Christchurch, New Zealand
Category Company
Sector Software
DESCRIPTION

Smudge Apps Ltd. is a provider of transformational software solutions for international FMCG brands, including Coca-Cola. Smudge Apps is based in Christchurch, New Zealand.

DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: New Zealand M&A 1 of 1
Year: 2019 M&A 1 of 1
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