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M&A Deal Summary

iClick Interactive Asia Group Acquires CMRS Digital Solutions

On November 11, 2020, iClick Interactive Asia Group acquired media company CMRS Digital Solutions

Acquisition Highlights
  • This is iClick Interactive Asia Group’s 1st transaction in the Media sector.
  • This is iClick Interactive Asia Group’s 2nd transaction in China.

M&A Deal Summary
Date 2020-11-11
Target CMRS Digital Solutions
Sector Media
Buyer(s) iClick Interactive Asia Group
Deal Type Add-on Acquisition

Target

CMRS Digital Solutions

Kwun Tong, China
CMRS Digital Solutions Ltd. is a digital and social media communications consulting companies in Hong Kong. As a brand custodian group, CMRS provides a full suite of solutions which enable brand communication excellence in the digital space. Its key offerings include social media insight and monitoring, content management, visual content creation, KOL management, cross border digital marketing, strategic advertising placement, moderation and crisis management, social media marketing guidelines and workshops. CMRS Digital Solutions was founded in 2008 and is based in Kwun Tong, Hong Kong.

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Buyer(S) 1

Buyer

iClick Interactive Asia Group

Quarry Bay, China
Category Company
Founded 2009
Sector Marketing
Revenue 308M USD (2021)
DESCRIPTION

iClick Interactive Asia Group is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, iClick’s proprietary platform possesses omni-channel marketing capabilities and fulfils various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. iClick Interactive Asia Group was founded in 2009 and is based in Quarry Bay, China.

DEAL STATS #
Overall 3 of 5
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 4
Country: China M&A 2 of 4
Year: 2020 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-18 Optimal Power

Pontypridd, United Kingdom

Optimal Power Ltd. is a provider of digital marketing solutions. Optimal Power is based in Pontypridd, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-25 Parllay China

Beijing, China

Parllay is a marketing technology company with a global vision. Established in 2013 by a team of former Microsoft executives, top–level data scientists, and product & marketing experts. Trusted by fortune 500 companies and top marketing agencies, Parllay has helped many global brands implement WeChat CRM and marketing automation to grow their business and increase conversion, such as FORD, Microsoft, MICHELIN, etc.

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