M&A Deal Summary

IAS Acquires Swarm Enterprises

On July 8, 2016, IAS acquired information technology company Swarm Enterprises

Acquisition Highlights
  • This is IAS’s 1st transaction in the Information Technology sector.
  • This is IAS’s 2nd transaction in the United States.
  • This is IAS’s 1st transaction in California.

M&A Deal Summary

Date 2016-07-08
Target Swarm Enterprises
Sector Information Technology
Buyer(s) IAS
Deal Type Add-on Acquisition

Target

Swarm Enterprises

San Francisco, California, United States
Swarm Enterprises, Inc. is a provider of bot-detection and anti-fraud solutions for online advertising.

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Buyer(S) 1

Buyer

IAS

New York, New York, United States

Category Company
Founded 2009
Sector Software
Employees902
Revenue 530M USD (2024)
DESCRIPTION

IAS is a technology company specializing in measuring media quality to verify and optimize the placement of digital advertisements. IAS' capabilities include fraud detection, viewability assessment, brand safety assurance, and optimization services. IAS aims to help advertisers and publishers ensure that every digital ad impression is both effective and accurately analyzed for its impact on consumer actions. IAS was founded in 2009 and is based in New York, New York.


DEAL STATS #
Overall 3 of 6
Sector (Information Technology) 1 of 1
Type (Add-on Acquisition) 3 of 6
State (California) 1 of 2
Country (United States) 2 of 4
Year (2016) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-04 Veenome

Arlington, Virginia, United States

Veenome, Inc. provides video analytics that analyzes online videos for quality of content, brand safety, and viewability.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-20 ADmantX

Milan, Italy

ADmantX is a data provider of natural language processing (NLP) semantic-based solutions for contextual advertising, advanced brand safety, and 1st party audience profiling. ADmantX was founded in 2010 and is based in Milan, Italy.

Buy -