M&A Deal Summary |
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Date | 2016-07-08 |
Target | Swarm Enterprises |
Sector | Information Technology |
Buyer(s) | IAS |
Deal Type | Add-on Acquisition |
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IAS is a technology company specializing in measuring media quality to verify and optimize the placement of digital advertisements. IAS' capabilities include fraud detection, viewability assessment, brand safety assurance, and optimization services. IAS aims to help advertisers and publishers ensure that every digital ad impression is both effective and accurately analyzed for its impact on consumer actions. IAS was founded in 2009 and is based in New York, New York.
DEAL STATS | # |
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Overall | 3 of 6 |
Sector (Information Technology) | 1 of 1 |
Type (Add-on Acquisition) | 3 of 6 |
State (California) | 1 of 2 |
Country (United States) | 2 of 4 |
Year (2016) | 1 of 1 |
DATE | TARGET | DEAL TYPE | VALUE |
---|---|---|---|
2015-03-04 |
Veenome
Arlington, Virginia, United States Veenome, Inc. provides video analytics that analyzes online videos for quality of content, brand safety, and viewability. |
Buy | - |
DATE | TARGET | DEAL TYPE | VALUE |
---|---|---|---|
2019-11-20 |
ADmantX
Milan, Italy ADmantX is a data provider of natural language processing (NLP) semantic-based solutions for contextual advertising, advanced brand safety, and 1st party audience profiling. ADmantX was founded in 2010 and is based in Milan, Italy. |
Buy | - |