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Investment Summary

IA Capital Group Invests In LiftForward

On April 4, 2016, venture capital firm IA Capital Group invested in financial services company LiftForward

Investment Highlights
  • This is IA Capital Group’s 5th transaction in the Financial Services sector.
  • This is IA Capital Group’s 15th transaction in the United States.
  • This is IA Capital Group’s 3rd transaction in New York.

Investment Summary
Date 2016-04-04
Target LiftForward
Sector Financial Services
Investor(s) IA Capital Group
Deal Type Venture

Target

LiftForward

New York, New York, United States
LiftForward provides brands, merchants and banks with embedded finance solutions that power their global programs. LiftForward reduces the complexity of bringing an embedded finance program to market with a platform that connects all the components necessary for success. LiftForward was founded in 2013 and is based in New York.

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Investor(S) 1

Investor

IA Capital Group

Westport, Connecticut, United States

Investor Investor Investor

Category Venture Capital Firm
Founded 1992
PE ASSETS 500M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Inter-Atlantic Group is a specialist private investment firm focused on opportunities within the financial and business services sectors. Specific sectors of interest include financial technology, banking, insurance, asset management and service providers to the financial services industry. The Firm primarily looks for opportunities based in the US. Inter-Atlantic was formed in 1992 and is based in New York City.

DEAL STATS #
Overall 17 of 23
Sector (Financial Services) 5 of 5
Type (Venture) 9 of 15
State (New York) 3 of 7
Country (United States) 15 of 21
Year (2016) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-01 Crown Global Insurance Group

Wilmington, Delaware, United States

Crown Global Insurance Group provides private-placement life insurance and private placement variable immediate annuities to its clients. The company works with each client and adviser to develop a tailored strategy that addresses risk management, financial planning and asset protection. Crown Global Insurance Group was founded in 1994 and is based in Wilmington, Delaware.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-08 SmartAsset

New York, New York, United States

SmartAsset is a financial technology company that uses data to provide free, actionable advice for big financial decision. This includes issues related to home buying, retirement, credit cards, life insurance, student loans, refinance and checking accounts. With a decision engine and optimization tool that measures the efficacy of different strategies, quantifies the true cost of financing alternatives and recommends specific financial products based on their suitability and cost to your specific situation. SmartAsset was founded in 2011 and is based in New York.

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Mergr

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