Investment Summary

IA Capital Group Exits Tomorrow

On January 13, 2022, Ethos invested in software company Tomorrow from IA Capital Group

Investment Highlights
  • This is Ethos’ 1st transaction in the Software sector.
  • This is Ethos’ 1st transaction in the United States.
  • This is Ethos’ 1st transaction in Washington.

Investment Summary

Date 2022-01-13
Target Tomorrow
Sector Software
Investor(s) Ethos
Sellers(s) IA Capital Group
Deal Type Add-on Acquisition

Target

Tomorrow

Seattle, Washington, United States
Tomorrow is a mission-driven, technology company dedicated to helping all families make long-term financial and legal decisions together for the first time, in an easy-to-use app designed to help them plan for the future. Tomorrow was founded in 2015 and is headquartered in Seattle, Washington.

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Investor(S) 1

Investor

Ethos

San Francisco, California, United States

Category Company
Founded 2016
Sector Information Technology
DESCRIPTION

Ethos is a technology company that makes it easier than ever for everyone to protect their families with life insurance. Ethos has created the insurance industry's most advanced proprietary technology, eliminating the traditional barriers to life insurance by developing instant and accessible products that make it easy for everyone to protect their families with life insurance online, in minutes without any medical exams. Ethos was founded in 2016 and is headquartered in San Francisco, California.


DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Washington M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2022 M&A 1 of 1

Seller(S) 1

SELLER

IA Capital Group

Westport, Connecticut, United States

Investor Investor Investor Investor Investor


Category Venture Capital Firm
Founded 1992
PE ASSETS 500M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Inter-Atlantic Group is a specialist private investment firm focused on opportunities within the financial and business services sectors. Specific sectors of interest include financial technology, banking, insurance, asset management and service providers to the financial services industry. The Firm primarily looks for opportunities based in the US. Inter-Atlantic was formed in 1992 and is based in New York City.


DEAL STATS #
Overall 15 of 15
Sector: Software M&A 3 of 3
Type: Add-on Acquisition M&A Deals 6 of 6
State: Washington M&A 1 of 1
Country: United States M&A 11 of 11
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-08 Marqeta

Oakland, California, United States

Marqeta is a prepaid debit and credit card platform that enables issuers to easily launch card programs with cards that have a high level of control and customization. The company provides end-to-end program management solutions for enterprises and is an integrated payment processor for established financial institutions. Marqeta was founded in 2010 and is based in Oakland, California.

Sell -