M&A Deal Summary

Hyperquake Acquires Potion

On May 2, 2024, Hyperquake acquired digital media company Potion

Acquisition Highlights
  • This is Hyperquake’s 1st transaction in the Digital Media sector.
  • This is Hyperquake’s 2nd transaction in the United States.
  • This is Hyperquake’s 1st transaction in New York.

M&A Deal Summary
Date 2024-05-02
Target Potion
Sector Digital Media
Buyer(s) Hyperquake
Deal Type Add-on Acquisition

Target

Potion

Brooklyn, New York, United States
Potion is an interactive design firm specializing in transforming spaces with digital technology from personal mobile devices to architectural-scale attractions and galleries. Potion was founded in 2005 and is based in Brooklyn, New York.

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Buyer(S) 1

Buyer

Hyperquake

Cincinnati, Ohio, United States
Category Company
Founded 2000
Sector Marketing
DESCRIPTION

Hyperquake is a brand evolution agency that helps businesses shift their future by creating and evolving brand experiences. They are provocateurs – designers, thinkers, and storytellers inspired by strategic thinking, smart design, hard work, and the ability to blur the lines between both brand and business success. Whether working with a startup or a Fortune 100, Hyperquake strives to reveal the purpose for being in every brand, to evolve and grow stronger businesses on a human level. Hyperquake is proud to call Cincinnati home. Evolve or Fade Away.

DEAL STATS #
Overall 2 of 3
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (New York) 1 of 1
Country (United States) 2 of 3
Year (2024) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-17 The Brand Experience

Cincinnati, Ohio, United States

The Brand Experience is a team of storybuilders based in Cincinnati focused on bringing company and brand stories to life in physical spaces, such as customer experience and innovation centers, events and mobile tours.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-23 MarCore

Draper, Utah, United States

MarCore is a digital marketing agency that specializes in elevating brands through aggressive performance marketing. MarCore was founded in 2020 and is based in Draper, Utah.

Buy -
Mergr

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