M&A Deal Summary

Housatonic Partners Acquires D2C Media

On October 23, 2019, private equity firm Housatonic Partners acquired marketing company D2C Media

Acquisition Highlights
  • This is Housatonic Partners’ 3rd transaction in the Marketing sector.
  • This is Housatonic Partners’ 1st transaction in Canada.
  • This is Housatonic Partners’ 1st transaction in Alberta.
Investment Fate
  • D2C Media was sold to a publicly-traded strategic buyer in 2023 for 105M CAD.

M&A Deal Summary

Date 2019-10-23
Target D2C Media
Sector Marketing
Buyer(s) Housatonic Partners
Deal Type Recapitalization

Target

D2C Media

Edmonton, Alberta, Canada
D2C Media provides auto dealerships with digital marketing and lead management solutions, including websites, search engine & social media marketing solutions, customer relationship management software, outsourced virtual business development centers, and reputation management services. The company also owns and operates its media network, including AutoAubaine.com and AutoKMH.com. D2C Media was founded in 2003 and is based in Montreal, Quebec.

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Buyer(S) 1

Buyer

Housatonic Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1994
PE ASSETS 1.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Housatonic Partners is a private equity firm focused on investing in growing, profitable companies with a preference for businesses generating recurring revenues. Target sectors include services, media, and communications. Housatonic looks to commit $10 to $30 million per transaction to support buyouts and recapitalizations. Prospective companies generally have high gross margins and moderate capital intensity. Housatonic was formed in 1994 and has offices in Boston, Massachusetts and San Francisco, California.


DEAL STATS #
Overall 64 of 79
Sector: Marketing M&A 3 of 3
Type: Recapitalization M&A Deals 18 of 18
State: Alberta M&A 1 of 1
Country: Canada M&A 1 of 1
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-02 Circle Graphics

Longmont, Colorado, United States

Circle Graphics is a large-format digital printing company, specializing in billboard prints for the US market. The Company focuses on the outdoor advertising market and provides both paper and vinyl billboard prints to the largest outdoor media companies in the nation. Circle Graphics was founded in 1999 and is based in Longmont, Colorado.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-29 e123

Laguna Hills, California, United States

e123 provides software for the healthcare insurance industry. Enrollment123 helps customers track their licensed agents, commissions schedules, members, and handles billing & communications among other features. Enrollment123 was founded in 2006 and is based in Laguna Hills, California.

Buy -