M&A Deal Summary

Heroes Acquires Trunki

On February 6, 2023, Heroes acquired consumer products company Trunki from BGF

Acquisition Highlights
  • This is Heroes’ 1st transaction in the Consumer Products sector.
  • This is Heroes’ 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2023-02-06
Target Trunki
Sector Consumer Products
Buyer(s) Heroes
Sellers(s) BGF
Deal Type Add-on Acquisition

Target

Trunki

Bristol, United Kingdom
Trunki is a children's luggage brand. Trunki also make a range of children's accessories including, car seat boosters, child reins and neckpillows. Trunki was founded in 2006 and is based in Bristol, United Kingdom.

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Buyer(S) 1

Buyer

Heroes

London, United Kingdom

Category Company
Sector E-Commerce
DESCRIPTION

Heroes is a technology-driven e-commerce company that acquires, operates, and scales small and medium-sized brands with category-winning products on global marketplaces. Heroes is based in London, United Kingdom.


DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2023 M&A 1 of 1

Seller(S) 1

SELLER

BGF

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2011
PE ASSETS 2.5B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Business Growth Fund (BGF) is a private investment firm focused on early and growth-stage investing across the UK. The Firm also invests in publicly traded companies. BGF's growth team looks to invest £1 to £15 million in small to mid-sized companies looking for additional capital to pursue growth. BGF was established in 2011 and is headquartered in London.


DEAL STATS #
Overall 98 of 131
Sector: Consumer Products M&A 3 of 3
Type: Add-on Acquisition M&A Deals 53 of 70
Country: United Kingdom M&A 93 of 125
Year: 2023 M&A 1 of 14
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-11 Purple

Bury, United Kingdom

Purple is a cloud-based captive portal solution that allows customers to offer customizable Wi-Fi authentication, collect location data, and analyse, action, report on and/or extract that data. Purple develops a powerful location services platform for businesses to create intelligent spaces, providing guest WiFi access, digital wayfinding, and asset tracking solutions. Its clients range from SMEs to corporates, across the hospitality, retail, government, healthcare, banking, and transport sectors. Purple was founded in 2012 and is based in Bury, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-07 Firefly

London, United Kingdom

Firefly is a platform for parent engagement and learning continuity. Firefly has the potential to cut school administration by 50 percent and connect teachers, students, and parents to share lesson plans and assign and review homework directly, both in and out of the classroom. Firefly was founded in 2009 and is based in London, United Kingdom.

Sell -