M&A Deal Summary

Helen of Troy Acquires Drybar

On December 19, 2019, Helen of Troy acquired consumer services company Drybar from Roark Capital Group

Acquisition Highlights
  • This is Helen of Troy’s 1st transaction in the Consumer Services sector.
  • This is Helen of Troy’s 5th transaction in the United States.
  • This is Helen of Troy’s 1st transaction in California.

M&A Deal Summary
Date 2019-12-19
Target Drybar
Sector Consumer Services
Buyer(s) Helen of Troy
Sellers(s) Roark Capital Group
Deal Type Add-on Acquisition

Target

Drybar

Irvine, California, United States
Drybar is an operator of a multi-unit retail brand that provides professional blowouts (hair washing, drying, and styling). Drybar also offers an award-winning branded consumer product line of hair care and styling products. Drybar was founded in 2009 and is based in Irvine, California.

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Buyer(S) 1

Buyer

Helen of Troy

El Paso, United States
Category Company
Founded 1968
Sector Consumer Products
Employees1,927
Revenue 2.0B USD (2024)
DESCRIPTION
Entrance to Helen of Troy's corporate headquarters in El Paso, Texas.
Entrance to Helen of Troy's corporate headquarters in El Paso, Texas.

Helen of Troy is a global consumer products company with a diverse portfolio of brands. Helen of Troy operates through three business segments. These include Housewares, Healthcare / Home Environment and Personal Care. Helen of Troy's Housewares segment includes the OXO family of brands whose product offerings include food preparation tools, gadgets and storage containers, cleaning, organization, and baby and toddler care products. Helen of Troy's Healthcare / Home Environment segment focuses on health care devices such as thermometers, humidifiers, blood pressure monitors, and heating pads; water filtration systems; and small home appliances such as portable heaters, fans, air purifiers, and insect control devices. Helen of Troy's Personal Care segment’s products include electric hair care, beauty care and wellness appliances; grooming tools and accessories; and liquid, solid- and powder-based personal care and grooming products. Helen of Troy was founded in 1968 and is based in El Paso, Texas.

DEAL STATS #
Overall 6 of 8
Sector (Consumer Services) 1 of 1
Type (Add-on Acquisition) 5 of 7
State (California) 1 of 2
Country (United States) 5 of 7
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-29 Steel Technology

Steel Technology LLC (dba Hydro Flask) is a designer, distributor and marketer of high performance insulated hydration vessels for active lifestyles.

Buy $210M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-08 Helen of Troy - Mass Market Personal Care Business

El Paso, Texas, United States

Mass Market Personal Care Business includes iconic brands such as Brut, Pert Plus, Sure, Infusium, and Vitalis.

Sell $45M

Seller(S) 1

SELLER

Roark Capital Group

Atlanta, Georgia, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2001
PE ASSETS 33.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Roark Capital Group is a private equity firm that focuses on middle-market investment opportunities. The Firm targets family-owned business transfers, management/corporate buyouts, recapitalizations, going-private transactions, and corporate divestitures. Roark Capital Group pursues companies with revenues between $20 million and $5 billion, and EBITDA of $10 to $500 million. Roark Capital primarily invests in consumer and business services companies, with a particular interest in the franchise, food and restaurant, specialty retail, direct marketing and financial services sectors. Roark Capital Group was formed in 2001 and is headquartered in Atlanta, Georgia.

DEAL STATS #
Overall 12 of 18
Sector (Consumer Services) 2 of 3
Type (Add-on Acquisition) 4 of 7
State (California) 2 of 2
Country (United States) 12 of 17
Year (2019) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-25 Jimmy John’s Sandwiches

Champaign, Illinois, United States

Jimmy John's Franchise LLC is a fast-casual submarine sandwich chain with nearly 2,000 restaurants located across the United States. Jimmy John's makes fresh, fast, and tasty sandwiches using freshly baked homemade bread, freshly sliced quality meats, and locally purchased, freshly sliced veggies. Jimmy John Liautaud is the Founder and Chairman of Jimmy John's Sandwiches.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-04-20 Cheesecake Factory

Calabasas, California, United States

Cheesecake Factory operates upscale, casual dining restaurants under The Cheesecake Factory, Grand Lux, and RockSugar Pan Asian Kitchen brands. The Company also operates bakery production facilities, which produce desserts for its restaurants, international licensees and third-party bakery customers. Cheesecake Factory was founded in 1972 and is based in Calabasas, California.

Buy -
Mergr

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