M&A Deal Summary

Heineken Acquires Fomento Económico Mexicano - Mexican Beer Business

On January 11, 2010, Heineken acquired beverage company Fomento Económico Mexicano - Mexican Beer Business from FEMSA for 7.3B USD

Acquisition Highlights
  • This is Heineken’s 5th transaction in the Beverages sector.
  • This is Heineken’s 2nd largest (disclosed) transaction.
  • This is Heineken’s 1st transaction in Mexico.

M&A Deal Summary

Date 2010-01-11
Target Fomento Económico Mexicano - Mexican Beer Business
Sector Beverages
Buyer(s) Heineken
Sellers(s) FEMSA
Deal Type Divestiture
Deal Value 7.3B USD

Target

Fomento Económico Mexicano - Mexican Beer Business

Mexico
Fomento Económico Mexicano - Mexican Beer Business is one of the world’s most profitable and fastest-growing beer markets.

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Buyer(S) 1

Buyer

Heineken

Amsterdam, Netherlands

Category Company
Founded 1864
Sector Beverages
Employees85,000
Revenue 29.8B EUR (2024)
DESCRIPTION
Entrance to Heineken's corporate headquarters in Amsterdam.
Entrance to Heineken's corporate headquarters in Amsterdam.

Heineken is a global beverage company focused on the production and distribution of beer and cider. Heineken was founded in 1864 and is based in Amsterdam, Netherlands.


DEAL STATS #
Overall 5 of 13
Sector: Beverages M&A 5 of 13
Type: Divestiture M&A Deals 1 of 2
Country: Mexico M&A 1 of 1
Year: 2010 M&A 1 of 2
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-02-29 Brau Union Romania SA

Bucharest, Romania

Brau Union Romania SA is a provider of beer.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-05-01 Commonwealth Brewery

Nassau, Bahamas

Buy -

Seller(S) 1

SELLER

FEMSA

Monterrey, Mexico

Category Company
Founded 1890
Sector Beverages
Employees390,156
Revenue 781.6B MXN (2024)
DESCRIPTION

FEMSA is a multinational company with operations in beverages, retail, and strategic businesses, owning Coca-Cola FEMSA and retail chains including OXXO and OXXO GAS. FEMSA also operates a Health Division focused on drugstores and related services. FEMSA provides logistics, refrigeration, and plastics solutions to support its own operations and third-party clients. FEMSA was founded in 1890 and is based in Monterrey, Mexico.


DEAL STATS #
Overall 1 of 4
Sector: Beverages M&A 1 of 1
Type: Divestiture M&A Deals 1 of 4
Country: Mexico M&A 1 of 3
Year: 2010 M&A 1 of 1
Size (of disclosed) 1 of 3
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-04 Quimiproductos

Garza, Mexico

Quimiproductos is a manufacturer and provider of cleaning and sanitizing and water treatment products and services to beverage and brewery customers in Mexico; it also operates in several Central and South American countries.

Sell -