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  5. Havas SA Acquires Bird & Schulte Advertising

M&A Deal Summary

Havas SA Acquires Bird & Schulte Advertising

On January 13, 2015, Havas SA acquired marketing company Bird & Schulte Advertising

Acquisition Highlights
  • This is Havas SA’s 4th transaction in the Marketing sector.
  • This is Havas SA’s 2nd transaction in Germany.

M&A Deal Summary
Date 2015-01-13
Target Bird & Schulte Advertising
Sector Marketing
Buyer(s) Havas SA
Deal Type Add-on Acquisition

Target

Bird & Schulte Advertising

Freiburg, Germany
Bird & Schulte Advertising GmbH is a provider of full spectrum of services for Rx and OTC, including advertising, digital media, events and medical education, will continue to build on its more-than-20-year track record of serving up what its clients’ brands need to succeed.

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Buyer(S) 1

Buyer

Havas SA

Puteaux, France
Category Company
Founded 1835
Sector Marketing
Revenue 2.3B EUR (2016)
DESCRIPTION

Havas SA is a multinational advertising and public relations company offering a broad range of communications services, including digital, advertising, direct marketing, media planning, and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications, public relations, and innovation consulting. Havas was formed in 1835 and is based in Puteaux, France.

DEAL STATS #
Overall 15 of 41
Sector: Marketing M&A 4 of 16
Type: Add-on Acquisition M&A Deals 15 of 40
Country: Germany M&A 2 of 3
Year: 2015 M&A 1 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-23 Havas Formula

New York, New York, United States

Havas Formula is a provider of media and marketing services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-19 Plastic Mobile

Toronto, Ontario, Canada

Plastic Mobile, Inc. is a mobile agency that builds applications and other strategic solutions for m-commerce, encompassing retail, loyalty, payments, coupons, and in-store initiatives

Buy -
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