M&A Deal Summary

Havas SA Acquires Beebop media ag

On February 16, 2016, Havas SA acquired marketing company Beebop media ag

Acquisition Highlights
  • This is Havas SA’s 7th transaction in the Marketing sector.
  • This is Havas SA’s 3rd transaction in Germany.

M&A Deal Summary

Date 2016-02-16
Target Beebop media ag
Sector Marketing
Buyer(s) Havas SA
Deal Type Add-on Acquisition

Target

Beebop media ag

Hamburg, Germany
Beebop media ag is a Hamburg based social media and ambient agency. beebop provides its clients services spanning analysis, conceptualisation, strategy, project management and implementation in social media and ambient media.

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Buyer(S) 1

Buyer

Havas SA

Puteaux, France

Category Company
Founded 1835
Sector Marketing
Revenue 2.3B EUR (2016)
DESCRIPTION

Havas SA is a multinational advertising and public relations company offering a broad range of communications services, including digital, advertising, direct marketing, media planning, and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications, public relations, and innovation consulting. Havas was formed in 1835 and is based in Puteaux, France.


DEAL STATS #
Overall 22 of 41
Sector: Marketing M&A 7 of 16
Type: Add-on Acquisition M&A Deals 22 of 40
Country: Germany M&A 3 of 3
Year: 2016 M&A 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-18 Gemini Healthcare

Westbrook, Connecticut, United States

Gemini Healthcare LLC is a full-service healthcare marketing, communications and consulting agency.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-07 TP1 Internet 360

Montreal, Quebec, Canada

TP1 is a full-service digital agency that creates online experiences that get people talking. Founded in Montreal in 2005, TP1 was among the first digital agencies to take the agile methodology from its IT roots and adapt it to the creative and marketing world. The team comprises over 40 specialists passionate about strategy, design and technology. TP1 has handled major projects for such clients as Bel Group, the Canadian Museum of History, Corus Entertainment, Grant Thornton Canada, Industrial Alliance, Lassonde, L’Oréal, Naya, Ski Bromont, Société de transport de Montréal and TVA Nouvelles.

Buy -