M&A Deal Summary

Harris Poll Acquires BERA

On July 12, 2024, Harris Poll acquired software company BERA from PeakEquity Partners

Acquisition Highlights
  • This is Harris Poll’s 1st transaction in the Software sector.
  • This is Harris Poll’s 3rd transaction in the United States.
  • This is Harris Poll’s 1st transaction in Illinois.

M&A Deal Summary

Date 2024-07-12
Target BERA
Sector Software
Buyer(s) Harris Poll
Sellers(s) PeakEquity Partners
Deal Type Add-on Acquisition

Target

BERA

Chicago, Illinois, United States
BERA is a global software company that is disrupting how brands measure, manage and maximize their customer relationships. The BERA brand intelligence platform measures over 4,000 brands across 200 sectors in real-time, providing predictive market insights that track to business growth. BERA was founded in 2013 and is based in Chicago, Illinois.

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Buyer(S) 1

Buyer

Harris Poll

Chicago, Illinois, United States

Category Company
Sector Business Services
DESCRIPTION

Harris Poll operates as a market research, polling, and consulting firm. The company provides Internet-based and traditional market research and polling services, which include qualitative and quantitative research, service bureau research, and long-term tracking studies. It conducts various types of custom research, including customer satisfaction surveys, market share studies, new product introduction studies, brand recognition studies, reputation studies, and ad concept testing. Harris Poll involves in the design, execution, and maintenance of custom and online tracking studies for clients in various industries. The Harris Poll is based in Chicago, Illinois.


DEAL STATS #
Overall 5 of 5
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 5 of 5
State: Illinois M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-08-16 Harris/Decima

Ottawa, Ontario, Canada

Harris/Decima, Inc. is a provider of marketing, public opinion, and market research services.

Buy -

Seller(S) 1

SELLER

PeakEquity Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2014
PE ASSETS 353M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

PeakEquity Partners is a private equity firm focused on acquiring enterprise software and solutions companies. Specific areas of interest include enterprise infrastructure software, enterprise application software, business analytics, business intelligence, big data, IoT, supply chain management, and information security. PeakEquity looks to invest at least $20 million per transaction and targets businesses with $10 to $50 million of revenue. PeakEquity Partners was formed in 2014 and is based in Radnor, Pennsylvania.


DEAL STATS #
Overall 7 of 7
Sector: Software M&A 2 of 2
Type: Add-on Acquisition M&A Deals 5 of 5
State: Illinois M&A 1 of 1
Country: United States M&A 7 of 7
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-21 Art Storefronts

Austin, Texas, United States

Art Storefronts is a platform that provides artists with the tools, framework, and support to grow online businesses of painters, photographers, and other creatives. Art Storefronts was founded in 2014 and is based in Austin, Texas.

Buy -