M&A Deal Summary

Hakuhodo Holdings Acquires Square Communications Joint Stock

On January 29, 2018, Hakuhodo Holdings acquired marketing company Square Communications Joint Stock

Acquisition Highlights
  • This is Hakuhodo Holdings’ 1st transaction in the Marketing sector.
  • This is Hakuhodo Holdings’ 1st transaction in Vietnam.

M&A Deal Summary
Date 2018-01-29
Target Square Communications Joint Stock
Sector Marketing
Buyer(s) Hakuhodo Holdings
Deal Type Add-on Acquisition

Target

Square Communications Joint Stock

Ho Chi Minh City, Vietnam
Square Communications Joint Stock Co. is a integrated marketing communications agency group operating in Vietnam and Myanmar. Square Communications today offers high-quality integrated marketing communications (IMC) services in such fields as event implementation and production, exhibitions, interior design, engagement marketing, direct marketing, PR/communications, and digital communications. Respected by clients for the excellence of its services, it is a growing enterprise with seven specialized subsidiaries.

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Buyer(S) 1

Buyer

Hakuhodo Holdings

Tokyo, Japan
Category Company
Founded 2003
Sector Marketing
Employees28,894
Revenue 946.8B JPY (2024)
DESCRIPTION

Hakuhodo is an advertising and marketing services group that offers planning, production, marketing, public relations, and other services related to the presentation of advertising in various media, such as newspapers, magazines, radio, television, and digital media. Hakuhodo Holdings was founded in 2003 and is headquartered in Tokyo, Japan.

DEAL STATS #
Overall 2 of 3
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 2
Country (Vietnam) 1 of 1
Year (2018) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-30 Ashton Consulting

Tokyo, Japan

Ashton Consulting is an independent company based in Tokyo. Company specialize in Japan, and through network of partner agencies provide coordinated communications services throughout Asia and in all the world's major markets.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-05 DA Consortium

Tokyo, Japan

DA Consortium is a provider of internet advertising services and buying and selling advertising space on the internet and providing advertisement planning, promotion support and consulting services.

Buy -
Mergr

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