M&A Deal Summary

GSM Outdoors Acquires Gary Yamamoto Custom Baits

On October 26, 2021, GSM Outdoors acquired consumer products company Gary Yamamoto Custom Baits

Acquisition Highlights
  • This is GSM Outdoors’ 7th transaction in the Consumer Products sector.
  • This is GSM Outdoors’ 7th transaction in the United States.
  • This is GSM Outdoors’ 1st transaction in Arizona.

M&A Deal Summary
Date 2021-10-26
Target Gary Yamamoto Custom Baits
Sector Consumer Products
Buyer(s) GSM Outdoors
Deal Type Add-on Acquisition

Target

Gary Yamamoto Custom Baits

Page, Arizona, United States
Gary Yamamoto Custom Baits manufactures soft baits used by bass fishing enthusiasts and professional bass anglers. The company's signature product, the “Senko,” is a recognizable soft bait in the market and a mainstay in angler’s tackle boxes worldwide. Professional angler Gary Yamamoto founded the Company in 1983 to produce the highest quality soft-plastic fishing lures on the market, creating one of the most iconic brands in fishing. The Company’s baits are made in the USA, and over 2.5 million baits are shipped worldwide each year.

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Buyer(S) 1

Buyer

GSM Outdoors

Irving, Texas, United States
Category Company
Founded 1999
Sector Consumer Products
DESCRIPTION

GSM Outdoors specializes in developing and marketing innovative products for the hunting, sport shooting, and rugged outdoor enthusiast market. GSM owns 20+ industry-leading brands including stealth cam, walker’s, muddy outdoors, birchwood casey, hawk, cyclops, western rivers, american hunter, HME, and SME among others. GSM’s strong focus on innovation, product development, rigorous quality control, and customer support has earned it a reputation for delivering top quality outdoor gear backed by industry-leading customer service. GSM Outdoors was founded in 1999 and is based in Irving, Texas.

DEAL STATS #
Overall 7 of 12
Sector (Consumer Products) 7 of 12
Type (Add-on Acquisition) 5 of 8
State (Arizona) 1 of 1
Country (United States) 7 of 12
Year (2021) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-20 Plano Synergy

Grand Prairie, Texas, United States

Plano Synergy is an operator of hunting accessories and archery brands. Plano Synergy brands are Wildgame Innovations, Ameristep, Tenzing, Zink, Halo Optics, Flextone, Avian X, Evolved, Barnett and Zero Trace. Plano Synergy is based in Grand Prairie, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-20 SOG

Lynnwood, Washington, United States

SOG is a designer, manufacturer, and marketer of knives and tools used by hunters, campers, and outdoor enthusiasts, as well as military and law enforcement personnel. SOG was founded in 1986 and is based in Lynnwood, Washington.

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