M&A Deal Summary

Group M Worldwide Acquires Chemistry Media

On June 17, 2015, Group M Worldwide acquired marketing company Chemistry Media

Acquisition Highlights
  • This is Group M Worldwide’s 3rd transaction in the Marketing sector.
  • This is Group M Worldwide’s 1st transaction in New Zealand.

M&A Deal Summary

Date 2015-06-17
Target Chemistry Media
Sector Marketing
Buyer(s) Group M Worldwide
Deal Type Add-on Acquisition

Target

Chemistry Media

Auckland, New Zealand
Chemistry Media Ltd. is a media planning and buying agency.

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Buyer(S) 1

Buyer

Group M Worldwide

New York, New York, United States

Category Company
Founded 1999
Sector Media
DESCRIPTION

Group M Worldwide, Inc. is a provider of media investment management services.


DEAL STATS #
Overall 8 of 16
Sector: Marketing M&A 3 of 7
Type: Add-on Acquisition M&A Deals 3 of 11
Country: New Zealand M&A 1 of 1
Year: 2015 M&A 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-23 Haworth Marketing + Media

Minneapolis, Minnesota, United States

Haworth Marketing + Media is a media agency, provides strategic marketing services and manages media investment for clients such as Target, Ben & Jerry's, Beats by Dr. Dre, Honeywell, DreamWorks Animation and The Oscars. Haworth.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-18 Greenhouse Group BV

Eindhoven, Netherlands

Greenhouse Group provides digital media and marketing services through its four operating companies: Blue Mango Interactive and Fresh Fruit Digital (online marketing agencies), We Are Blossom (social media), and Source Republic (SEO and content marketing). Greenhouse Group invests in these individuals and facilitates their success with the resources and knowledge to realise their dreams. With a strong focus on innovation, Greenhouse Group is the market leader in the Netherlands in several areas of data-driven digital performance marketing. Innovation, dedication and fun are the core values that are demonstrated daily by more than 150 dedicated professionals.

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