M&A Deal Summary

Greenspring Media Acquires Tiger Oak s Meetings + Events Division

On January 25, 2022, Greenspring Media acquired publishing company Tiger Oak s Meetings + Events Division from Tiger Oak Media

Acquisition Highlights
  • This is Greenspring Media’s 1st transaction in the Publishing sector.
  • This is Greenspring Media’s 1st transaction in the United States.
  • This is Greenspring Media’s 1st transaction in California.

M&A Deal Summary

Date 2022-01-25
Target Tiger Oak s Meetings + Events Division
Sector Publishing
Buyer(s) Greenspring Media
Sellers(s) Tiger Oak Media
Deal Type Divestiture

Target

Tiger Oak s Meetings + Events Division

California, United States
Tiger Oak's Meetings + Events Division includes eight meetings and event titles serving the California, Colorado, Michigan, Minnesota, Mountain, Northeast, Northwest, and Texas markets, as well as a few related custom titles.

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Buyer(S) 1

Buyer

Greenspring Media

Bloomington, Minnesota, United States

Category Company
Founded 1967
Sector Publishing
DESCRIPTION

Greenspring Media is a multi-platform communications company specializing in the creation and distribution of lifestyle content that connects readers and viewers to advertisers and marketing partners. The company publishes over 18 publications, including Minnesota Monthly and Midwest Home; a full-service suite of digital services including Google Display and Programmatic Advertising, Paid Social Media Advertising, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Website Remarketing, Video, and OTT Advertising, and more; custom publications for the best tourism bureaus, non-profit organizations and key clients; and produces the region's most targeted and qualified events— all of which bring loyal readers and subscribers to clients who understand the value of 360-degree marketing programs in print, digital and face-to-face environments. Greenspring Media was formed in 1967 and is based in Bloomington, Minnesota.


DEAL STATS #
Overall 1 of 1
Sector (Publishing) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1

Seller(S) 1

SELLER

Tiger Oak Media

Minneapolis, Minnesota, United States

Category Company
Founded 1993
Sector Publishing
DESCRIPTION

Tiger Oak Media is a magazine publisher with more than 20 publications in a dozen markets, focusing on lifestyle, business, and travel topics. Tiger Oak Media was formed in 1993 and is based in Minneapolis, Minnesota.


DEAL STATS #
Overall 1 of 1
Sector (Publishing) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1