M&A Deal Summary

Great Hill Partners Acquires Prodege

On November 15, 2021, private equity firm Great Hill Partners acquired internet software and services company Prodege

Acquisition Highlights
  • This is Great Hill Partners’ 32nd transaction in the Internet Software and Services sector.
  • This is Great Hill Partners’ 81st transaction in the United States.
  • This is Great Hill Partners’ 13th transaction in California.

M&A Deal Summary

Date 2021-11-15
Target Prodege
Sector Internet Software and Services
Buyer(s) Great Hill Partners
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) Evercore Group (Financial)
Cooley (Legal)

Target

Prodege

El Segundo, California, United States
Prodege is an online marketing and consumer insights platform, Prodege (pro-dé-gée) leverages its global audience of reward program members to power its business solutions. Prodege was founded n 2005 and is based in El Segundo, California.

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Buyer(S) 1

Buyer

Great Hill Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1998
PE ASSETS 12.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Great Hill Partners is a private equity firm focused on growth equity and recapitalization investments in well established public and private companies valued put to $1 billion. Great Hill targets companies within consumer services, business services, financial technology, healthcare, internet, logistics, media, communications, technology services, software and transaction processing. The Firm invests in the range of $25 to $500 million per transaction. Great Hill prefers companies located in the US, but will also consider opportunities in Europe and Latin America. Great Hill Partners was formed in 1998 and is based in Boston, Massachusetts.


DEAL STATS #
Overall 96 of 98
Sector: Internet Software and Services M&A 32 of 32
Type: Buyout (LBO, MBO, MBI) M&A Deals 25 of 26
State: California M&A 13 of 13
Country: United States M&A 81 of 82
Year: 2021 M&A 8 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-21 Blue Ridge

Johns Creek, Georgia, United States

Blue Ridg is a provider of IT solutions to supply chain industry. Blue Ridge was founded in 2007 and is based in Johns Creek, Georgia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-14 Educaedu

Bilbao, Spain

Educaedu is an online lead generation service to postsecondary education institutions globally. Educaedu operates a network of websites in 20 countries and 9 languages through which prospective students can research and compare academic programs and make contact with schools free‑of‑charge. Educaedu was founded in 2001 and is based in Bilbao, Spain.

Sell -