M&A Deal Summary

Gravity4 Acquires Argyle Social

On December 1, 2014, Gravity4 acquired internet software and services company Argyle Social

Acquisition Highlights
  • This is Gravity4’s 1st transaction in the Internet Software and Services sector.
  • This is Gravity4’s 1st transaction in the United States.
  • This is Gravity4’s 1st transaction in North Carolina.

M&A Deal Summary
Date 2014-12-01
Target Argyle Social
Sector Internet Software and Services
Buyer(s) Gravity4
Deal Type Add-on Acquisition

Target

Argyle Social

Durham, North Carolina, United States
Argyle Social is an innovative software-as-a-service platform for social media marketing management and analytics. The platform helps marketers to easily organize and publish social content, manage customer interactions across social channels and quantify the bottom-line impact of their social media marketing efforts.

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Buyer(S) 1

Buyer

Gravity4

San Francisco, California, United States
Category Company
Sector Software
DESCRIPTION

Gravity4, Inc. is a software advertising company . It provides a high-frequency marketing OS integrated on one platform.

DEAL STATS #
Overall 1 of 11
Sector (Internet Software and Services) 1 of 6
Type (Add-on Acquisition) 1 of 10
State (North Carolina) 1 of 1
Country (United States) 1 of 6
Year (2014) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-10 Kanary

United States

Kanary Ltd. is an online real time advertising platform for smart marketers.

Buy -
Mergr

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