M&A Deal Summary

Grapevine Logic Acquires SocMetrics

On July 11, 2017, Grapevine Logic acquired digital media company SocMetrics

Acquisition Highlights
  • This is Grapevine Logic’s 1st transaction in the Digital Media sector.
  • This is Grapevine Logic’s 1st transaction in the United States.
  • This is Grapevine Logic’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2017-07-11
Target SocMetrics
Sector Digital Media
Buyer(s) Grapevine Logic
Deal Type Add-on Acquisition

Target

SocMetrics

Cambridge, Massachusetts, United States
SocMetrics Influencer Platform is a topical influence scoring platform which monitors and ranks more than 1.2 million influencers on Twitter, YouTube, Instagram, and blogging platforms.

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Buyer(S) 1

Buyer

Grapevine Logic

Cambridge, Massachusetts, United States
Category Company
Sector Digital Media
DESCRIPTION

Grapevine is the world’s major end-to-end influencer marketing platform that enables collaboration between advertisers and social content creators to produce promotional content at scale. The Grapevine network includes more than 120,000 creators who generate more than 6 billion monthly views. Advertisers leverage Grapevine’s workflow management software and proprietary tracking and analytics to measure direct response and conversion rates from promotional content on YouTube and Instagram.

DEAL STATS #
Overall 1 of 2
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (Massachusetts) 1 of 1
Country (United States) 1 of 2
Year (2017) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-10 ReadyCart

Chattanooga, Tennessee, United States

ReadyCart is a turnkey affiliate shopping platform designed for YouTube creators. ReadyCart platform provides a new way for more than 135,000 content creators in Grapevine’s network to monetize their content in concert with branded content opportunities.

Buy -
Mergr

Product

Company

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