M&A Deal Summary

Grace Hill Acquires Shadow Agency

On July 24, 2024, Grace Hill acquired internet software and services company Shadow Agency

Acquisition Highlights
  • This is Grace Hill’s 1st transaction in the Internet Software and Services sector.
  • This is Grace Hill’s 7th transaction in the United States.
  • This is Grace Hill’s 3rd transaction in Texas.

M&A Deal Summary
Date 2024-07-24
Target Shadow Agency
Sector Internet Software and Services
Buyer(s) Grace Hill
Deal Type Add-on Acquisition

Target

Shadow Agency

Colleyville, Texas, United States
Shadow Agency is a full-service mystery shopping company providing services to numerous industries, including multifamily real estate, home building, and retail operations. It offers web-based reporting and secure server content distribution. Clients leverage mystery shopping services to capture crucial data on customer experiences to enhance performance. The agency offers video mystery shopping, recorded telephone shopping, and traditional onsite evaluations. Shadow Agency is based in Colleyville, Texas.

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Buyer(S) 1

Buyer

Grace Hill

Greenville, South Carolina, United States
Category Company
Founded 1998
Sector Internet Software and Services
DESCRIPTION
Grace Hill's corporate headquarters in Greenville, South Carolina.
Grace Hill's corporate headquarters in Greenville, South Carolina.

Grace Hill develops online training courseware and administration solely for the property management industry. For more than 20 years, Grace Hill has helped people, teams, and companies in the multifamily industry improve performance and reduce risk. The company offers the highest-level performance-based online training courseware and administration with Vision, its industry-leading learning management system. Vision combines the latest in learning science and digital technologies, with white-glove customer service and support. Grace Hill was founded in 1998 and is based in Greenville, South Carolina.

DEAL STATS #
Overall 7 of 8
Sector (Internet Software and Services) 1 of 2
Type (Add-on Acquisition) 7 of 8
State (Texas) 3 of 3
Country (United States) 7 of 8
Year (2024) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-06 Edge2Learn

Irving, Texas, United States

Edge2Learn is an e-learning company whose focus is the Property Management Industry and specializes in property management training and policy management solutions. Edge2Learn is based in Irving, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-26 Realync

Carmel, Indiana, United States

Realync is a video leasing & resident engagement solution for the multifamily housing industry. The company helps thousands of apartment communities market, lease, and manage their properties more efficiently. Realync’s cloud-based platform enables leasing professionals to both livestream and pre-record video tours, as well as distribute videos to prospects and tenants, using nothing more than their mobile devices. Realync was founded in 2013 and is based in Carmel, Indiana.

Buy -
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