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M&A Deal Summary

Godrej Acquires Tura International

On March 13, 2010, Godrej acquired consumer products company Tura International from Tura Group

Acquisition Highlights
  • This is Godrej’s 2nd transaction in the Consumer Products sector.
  • This is Godrej’s 1st transaction in Nigeria.

M&A Deal Summary
Date 2010-03-13
Target Tura International
Sector Consumer Products
Buyer(s) Godrej
Sellers(s) Tura Group
Deal Type Divestiture

Target

Tura International

Victoria Island,, Nigeria
Tura, a household name in many African markets, company that manufactures and distributes a range of products including soaps, moisturising lotions and skin-toning creams. Its medicated bar soap is amongst the top three in its category in Nigeria.

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Buyer(S) 1

Buyer

Godrej

Mumbai, India
Category Company
Founded 1897
Sector Consumer Products
Employees2,962
Revenue 142.8B INR (2025)
DESCRIPTION

Godrej is a manufacturer of household care products. Godrej was founded in 1897 and is based in Mumbai, Maharashtra.

DEAL STATS #
Overall 2 of 13
Sector: Consumer Products M&A 2 of 12
Type: Divestiture M&A Deals 1 of 4
Country: Nigeria M&A 1 of 1
Year: 2010 M&A 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-10-31 Keyline Brands

Hounslow,, United Kingdom

Keyline operates in the household and personal care space and its portfolio includes a number of important niche brands like Cuticura, Aapri, Inecto and Touch of Silver.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-05-17 PT. Megasari Makmur

Jakarta, Indonesia

PT. Megasari Makmur manufactures and distributes a wide range of household products including household insecticides, wet tissues and air fresheners.

Buy -

Seller(S) 1

SELLER

Tura Group

Victoria Island,, Nigeria
Category Company
Founded 1986
Sector Consumer Products
DESCRIPTION

The Tura business, Starting from bar soaps, the business spans an iconic beauty identity that is truly Nigerian. The success of the Tura brand stems from two decades of understanding the personal care needs of the African consumer. Tura is a household name in Nigeria and many West African countries, where consumers recognize its superior quality yet affordable range of beauty products.

DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Nigeria M&A 1 of 1
Year: 2010 M&A 1 of 1
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