M&A Deal Summary

Godrej Acquires Essence Consumer Care Products

On December 2, 2010, Godrej acquired consumer products company Essence Consumer Care Products from Muskan Projects Pvt.

Acquisition Highlights
  • This is Godrej’s 6th transaction in the Consumer Products sector.
  • This is Godrej’s 2nd transaction in India.

M&A Deal Summary

Date 2010-12-02
Target Essence Consumer Care Products
Sector Consumer Products
Buyer(s) Godrej
Sellers(s) Muskan Projects Pvt.
Deal Type Divestiture

Target

Essence Consumer Care Products

Mumbai, India
Essence Consumer Care Products Ltd. under the brand name Genteel, manufactures and distributes health and beauty products.

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Buyer(S) 1

Buyer

Godrej

Mumbai, India

Category Company
Founded 1897
Sector Consumer Products
Employees2,962
Revenue 142.8B INR (2025)
DESCRIPTION

Godrej is a manufacturer of household care products. Godrej was founded in 1897 and is based in Mumbai, Maharashtra.


DEAL STATS #
Overall 6 of 13
Sector: Consumer Products M&A 6 of 12
Type: Divestiture M&A Deals 3 of 4
Country: India M&A 2 of 3
Year: 2010 M&A 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-02 Naturesse Consumer Care Products

Mumbai,, India

Naturesse Consumer Care Products Ltd. under the brand Swastik, manufactures and distributes health and beauty products.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-01-06 Darling Group Holdings

Ghana

Darling Group Holdings, through its operating companies in 14 countries of Africa, engaged in hair extension products and a pioneer of the category in the region.

Buy -

Seller(S) 1

SELLER

Muskan Projects Pvt.

Mumbai, India

Category Company
Founded 2001
Sector Consumer Products
DESCRIPTION

Muskan Projects Pvt.Ltd. engages in manufacturing of general liquid soap, Shampoo and Hair Oil.


DEAL STATS #
Overall 2 of 2
Sector: Consumer Products M&A 2 of 2
Type: Divestiture M&A Deals 2 of 2
Country: India M&A 2 of 2
Year: 2010 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-02 Naturesse Consumer Care Products

Mumbai,, India

Naturesse Consumer Care Products Ltd. under the brand Swastik, manufactures and distributes health and beauty products.

Sell -