M&A Deal Summary

GoDigital Media Group Acquires Eastern Mountain Sports

On May 26, 2022, GoDigital Media Group acquired retailer Eastern Mountain Sports from Frasers Group

Acquisition Highlights
  • This is GoDigital Media Group’s 2nd transaction in the Retail sector.
  • This is GoDigital Media Group’s 4th transaction in the United States.
  • This is GoDigital Media Group’s 2nd transaction in Connecticut.

M&A Deal Summary
Date 2022-05-26
Target Eastern Mountain Sports
Sector Retail
Buyer(s) GoDigital Media Group
Sellers(s) Frasers Group
Deal Type Divestiture

Target

Eastern Mountain Sports

Meriden, Connecticut, United States
Eastern Mountain Sports helps people of all ages and abilities have more fun outside as a trusted source of top-quality outdoor gear, apparel, and advice. EMS offers consumers a compelling product portfolio consisting of EMS branded products and leading outdoor and active brands such as The North Face, Oboz, Thule, and Columbia. The retailer operates more than 20 locations in seven U.S. northeastern states and has a robust e-commerce platform. Eastern Mountain Sports was formed in 1967 and is based in Meriden, Connecticut.

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Buyer(S) 1

Buyer

GoDigital Media Group

Los Angeles, California, United States
Category Company
Founded 2006
Sector Digital Media
DESCRIPTION

GoDigital Media Group (“GDMG”) is a media and technology holding company engaged in intellectual property rights management and distribution through its operating subsidiaries. The GoDigital Media Group family includes AdShare, the leading social media monetization service for music, film, television and sports rights holders, digital supply chain software provider ContentBridge, Grammy-winning record label Cinq Music, Hispanic targeted music video network VidaPrimo, movie distributors GoDigital and Distribber, as well as Tunnel Post. GoDigital Media Group was founded in 2006 and is based in Los Angeles, California.

DEAL STATS #
Overall 4 of 4
Sector (Retail) 2 of 2
Type (Divestiture) 2 of 2
State (Connecticut) 2 of 2
Country (United States) 4 of 4
Year (2022) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-26 Bob s Stores

Meriden, Connecticut, United States

Bob's Stores LLC is an apparel and footwear retailer that offers the entire family a wide range of brands at affordable prices in casual fashion, denim, activewear, team wear, and footwear. It provides families in the Northeastern U.S. with a broad selection of such leading national brands as Timberland, Carhartt, Champion, Under Armour, adidas, Skechers, Levi’s, and others. Bob's Stores was formed in 1954 and is based in Meriden, Connecticut.

Buy -

Seller(S) 1

SELLER

Frasers Group

Shirebrook, United Kingdom
Category Company
Founded 1982
Sector Retail
Employees30,000
Revenue 5.6B GBP (2023)
DESCRIPTION

Frasers Group is a sports retailer with approximately 400 stores and provides an unrivalled range of products, offering exceptional quality and unbeatable value, from a wide variety of third-party and Group-owned brands, both in-store and online. Frasers Group was incorporated in 1982 and is based in Shirebrook, United Kingdom.

DEAL STATS #
Overall 4 of 5
Sector (Retail) 3 of 3
Type (Divestiture) 4 of 5
State (Connecticut) 2 of 2
Country (United States) 2 of 2
Year (2022) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-26 Bob s Stores

Meriden, Connecticut, United States

Bob's Stores LLC is an apparel and footwear retailer that offers the entire family a wide range of brands at affordable prices in casual fashion, denim, activewear, team wear, and footwear. It provides families in the Northeastern U.S. with a broad selection of such leading national brands as Timberland, Carhartt, Champion, Under Armour, adidas, Skechers, Levi’s, and others. Bob's Stores was formed in 1954 and is based in Meriden, Connecticut.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-01 Missguided

Stretford, United Kingdom

Missguided is a global fashion powerhouse formed with the purpose to empower all women by inspiring self-confidence in mind, body, and potential. Missguided was formed in 2009 and is based in Stretford, United Kingdom.

Buy £20M
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