M&A Deal Summary

GfK Acquires Interscope

On November 1, 2010, GfK acquired communications company Interscope

Acquisition Highlights
  • This is GfK’s 1st transaction in the Communications sector.
  • This is GfK’s 3rd transaction in the United States.
  • This is GfK’s 1st transaction in Connecticut.

M&A Deal Summary
Date 2010-11-01
Target Interscope
Sector Communications
Buyer(s) GfK
Deal Type Add-on Acquisition
Advisor(s) Carter Morse & Goodrich (Financial)

Target

Interscope

Westport, Connecticut, United States
Interscope LLC was a sales and marketing company that provided customized solutions to build retail brands and categories.

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Buyer(S) 1

Buyer

GfK

Nuremberg, Germany
Category Company
Founded 1934
Sector Marketing
Employees13,639
Revenue 1.5B EUR (2015)
DESCRIPTION

GfK is a global market research company that provides custom and standardized market research about media and retail consumption. GfK was founded in 1934 and is based in Nuremberg, Germany.

DEAL STATS #
Overall 4 of 13
Sector (Communications) 1 of 1
Type (Add-on Acquisition) 4 of 12
State (Connecticut) 1 of 1
Country (United States) 3 of 6
Year (2010) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-07-01 GfK Chart-Track

London, United Kingdom

GfK Chart-Track Ltd. is a provider of home entertainment market research services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-01-03 GfK SirValUse Consulting

Hamburg, Germany

GfK SirValUse Consulting GmbH provides electronic interfaces in various development phases and offers life cycle and international usability testing services.

Buy -
Mergr

Product

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