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Investment Summary

GENUI Invests In mymuesli

On March 10, 2016, growth capital firm GENUI invested in food company mymuesli

Investment Highlights
  • This is GENUI’s 1st transaction in the Food sector.
  • This is GENUI’s 1st transaction in Germany.

Investment Summary
Date 2016-03-10
Target mymuesli
Sector Food
Investor(s) GENUI
Deal Type Stake Purchase
Advisor(s) GvW Graf von Westphalen (Legal)

Target

mymuesli

Passau, Germany
mymuesli is a producer and provider of individually mixed premium muesli. Active in six European countries, mymuesli offers individualized muesli variations with 80+ ingredients in high-quality organic quality as well as pre-mixed muesli, granola, porridge, tea and milk alternatives. With mymission, mymuesli attaches great importance to sustainability, from the supply chain for ingredients to CO₂ accounting and zero food waste projects. mymuesli was founded in 2007 and is based in Passau, Germany.

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Investor(S) 1

Investor

GENUI

Category Growth Capital Firm
Founded 2014
Size Small
Type Sector Agnostic
DESCRIPTION

GENUI is a private investment firm focused on investing in medium-sized companies throughout German-speaking Europe. GENUI was formed in 2014 and is headquartered in Hamburg.

DEAL STATS #
Overall 1 of 16
Sector: Food M&A 1 of 1
Type: Stake Purchase M&A Deals 1 of 1
Country: Germany M&A 1 of 14
Year: 2016 M&A 1 of 3
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-21 Cherry

Auerbach, Germany

Cherry is a manufacturer of computer input devices with a focus on office, gaming, industry, security, e-health solutions, and switches for mechanical keyboards. Cherry was founded in 1953 and is based in Auerbach, Germany.

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