M&A Deal Summary

General Mills Acquires Immaculate Baking

On December 1, 2012, General Mills acquired food company Immaculate Baking from Dogwood Equity, Sherbrooke Capital Partners and LFE Capital

Acquisition Highlights
  • This is General Mills’ 11th transaction in the Food sector.
  • This is General Mills’ 10th transaction in the United States.
  • This is General Mills’ 2nd transaction in Massachusetts.

M&A Deal Summary

Date 2012-12-01
Target Immaculate Baking
Sector Food
Buyer(s) General Mills
Sellers(s) Dogwood Equity
Sherbrooke Capital Partners
LFE Capital
Deal Type Add-on Acquisition

Target

Immaculate Baking

Wakefield, Massachusetts, United States
Immaculate Baking Co. is a manufacturer and marketer of all-natural and organic refrigerated dough products.

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Buyer(S) 1

Buyer

General Mills

Minneapolis, Minnesota, United States

Category Company
Founded 1866
Sector Food
Employees32,500
Revenue 20.1B USD (2023)
DESCRIPTION
Entrance to General Mills' corporate headquarters in Minneapolis.
Entrance to General Mills' corporate headquarters in Minneapolis.

General Mills is a multinational manufacturer and marketer of branded consumer foods sold through retail stores. The Company is also a supplier of branded and unbranded food products to the foodservice and commercial baking industries. General Mills' portfolio includes a wide range of well-known brands such as Cheerios, Yoplait, Betty Crocker, Pillsbury, Haagen-Dazs, Annie's Homegrown, and Nature Valley, among others. The company's products encompass various categories, including cereals, yogurt, snack bars, meal kits, ready-to-eat meals, and frozen desserts. General Mills was founded in 1866 and is based in Minneapolis, Minnesota.


DEAL STATS #
Overall 12 of 20
Sector (Food) 11 of 18
Type (Add-on Acquisition) 10 of 17
State (Massachusetts) 2 of 2
Country (United States) 10 of 16
Year (2012) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-03-24 Yoki Alimentos SA

Sao Bernardo do Campo, Brazil

Yoki is a privately held company that makes snacks, dry soups, side dishes, seasonings and other products.

Buy R$2.0B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-08 Annie s

Berkeley, California, United States

Annie's, Inc. is a natural and organic food company that offers great-tasting products in large packaged food categories. Annie's products are made without artificial flavors, synthetic colors, and preservatives regularly used in many conventional packaged foods.

Buy $820M

Seller(S) 3

SELLER

Dogwood Equity

Raleigh, North Carolina, United States

Category Private Equity Firm
Founded 2002
PE ASSETS 74M USD
Size Small
Type Sector Agnostic
DESCRIPTION

Dogwood Equity is a private equity fund focused on control buyouts and select non-control investments in private companies located in the Southeast US. The firm will consider investments in a broad range of industries, including manufacturing, distribution, service, and consumer products. Prospective companies generally have revenue of $10 to $75 million and EBITDA of $3 to $10 million. Dogwood's target investment size is $4 to $10 million. Dogwood Equity was formed in 2002 and is based in Raleigh, North Carolina, with an additional office in Charlotte.


DEAL STATS #
Overall 4 of 8
Sector (Food) 1 of 2
Type (Add-on Acquisition) 1 of 3
State (Massachusetts) 1 of 1
Country (United States) 4 of 8
Year (2012) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-04-03 Ajax Rolled Ring & Machine

York, South Carolina, United States

Ajax Rolled Ring & Machine is a manufacturer of seamless rolled rings. Ajax provides heat treating, machining, and shot blasting of the forged rings. The rings are consumed in various global end markets, including mining, construction, oil and gas, and power generation. Ajax Rolled Ring & Machine was founded in 1956 and is based in York, South Carolina.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-10-01 Park Designs

Goldsboro, North Carolina, United States

Park Designs is a designer, importer and marketer of home décor, giftware, decorative accessories and lighting products. Scout’s Products are sold under the Park Designs and Split P brands to more than 7,000 retailers. Park Designs was founded in Goldsboro, North Carolina.

Sell -
DESCRIPTION

Sherbrooke Capital Partners is a private equity firm focused on growth oriented investments in consumer companies. The Firm looks to invest up to $10 million in companies generating $5 to $25 million in revenue. Specific areas of interest include food, beverages, nutrition/wellness, personal care, household products, animal care, green living, education, and e-commerce. Sherbrooke Capital Partners was formed in 1999 and is based in Wellesley, Massachusetts.


DEAL STATS #
Overall 7 of 9
Sector (Food) 3 of 4
Type (Add-on Acquisition) 6 of 7
State (Massachusetts) 3 of 4
Country (United States) 7 of 9
Year (2012) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-05-01 Farmigo

Palo Alto, California, United States

Farmigo is an online farmer’s market that connects workplaces directly to multiple local farms to provide a personalized online marketplace for local, fresh-from-harvest food. Farmigo was founded in 2009 and is based in Palo Alto, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-03-20 Halfpops

Woodinville, Washington, United States

Halfpops is a manufacturer and marketer of an innovative and unique partially popped and delicious popcorn snack. It’s just what it sounds like – half popped popcorn, the crunchy heart of air-popped kernels. Halfpops is gluten free, nut free, and contains zero grams of trans fat. Halfpops is based in Woodinville, Washington.

Buy -
SELLER
DESCRIPTION

LFE Capital is a private equity firm that provides junior and buyout capital to middle-market companies located in the upper Midwest US. Sectors of interest include consumer products and services, health related products and services, and business services. LFE prefers established or emerging businesses with at least $5 million of annual revenue and $1 million of cash-flow. LFE has a special interest in businesses that are owned or led by women and businesses that target female consumers. The Firm will consider both control and minority positions. LFE Capital was formed in 1999 and is based in Minneapolis, Minnesota.


DEAL STATS #
Overall 4 of 8
Sector (Food) 1 of 1
Type (Add-on Acquisition) 3 of 6
State (Massachusetts) 1 of 1
Country (United States) 4 of 8
Year (2012) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-01-20 Fitness on Request

Minnepolis, Minnesota, United States

Fitness on Request, Inc. manufactures and sells the fitness industry’s first interactive, large screen high definition video technology that brings the group fitness experience for health clubs, corporate wellness centers, hotels, military bases, and senior care centers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-12-19 FoodChain ID

Fairfield, Iowa, United States

FoodChain ID is a provider of analytic testing, third-party certification, and consulting services to the agriculture and food industries. The company’s products are used for the testing of food and agricultural products to detect genetically modified organisms (GMOs) and to ensure compliance with national and international government regulations, client and trading partner demands, and consumer information needs. FoodChain ID was founded in 1996 and is based in Fairfield, Iowa.

Sell -