M&A Deal Summary

Gauge Capital Acquires Loving Tan

On July 5, 2023, private equity firm Gauge Capital acquired consumer products company Loving Tan

Acquisition Highlights
  • This is Gauge Capital’s 5th transaction in the Consumer Products sector.
  • This is Gauge Capital’s 1st transaction in Australia.

M&A Deal Summary

Date 2023-07-05
Target Loving Tan
Sector Consumer Products
Buyer(s) Gauge Capital
Deal Type Recapitalization

Target

Loving Tan

Brisbane, Australia
Loving Tan is a luxury sunless tan brand. The Company services the prestige segment of the beauty industry through four key product categories: self-tan mousse, self-tan creams, tan applicators / removal products, and gifts and sets. Loving Tan was founded in 2010 and headquartered in Brisbane, Australia.

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Buyer(S) 1

Buyer

Gauge Capital

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2013
PE ASSETS 3.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Gauge Capital is a lower middle-market private equity firm focused on acquiring companies throughout the US and Canada. Gauge seeks businesses operating in the business services, healthcare services, consumer products, and food sectors. The Firm targets companies with $5 to $40 million of EBITDA. Prospective transaction situations include management buyouts, recapitalizations, divestitures, take privates, consolidations, and growth capital financings. Gauge Capital was formed in 2013 and is headquartered in Southlake, Texas.


DEAL STATS #
Overall 29 of 34
Sector: Consumer Products M&A 5 of 5
Type: Recapitalization M&A Deals 14 of 14
Country: Australia M&A 1 of 1
Year: 2023 M&A 4 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-29 FlutterHabit

Lenexa, Kansas, United States

FlutterHabit is a direct-to-consumer eCommerce provider of premium beauty products. The Company’s highly differentiated eyelash extensions are available in a variety of styles and are primarily sold online as well as in select retail stores. FlutterHabit was founded in 2019 and is based in Lenexa, Kansas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-26 Craftable

Menlo Park, California, United States

Craftable is a technology platform provider that connects purchasing, recipes, inventory, sales, accounting, and analytics to create operator success in the hospitality, food, beverage, and entertainment industries. Craftable was formed in 2015 and is based in Menlo Park, California.

Buy -