M&A Deal Summary

Gauge Capital, HGGC and True West Capital Partners Acquire Beauty Industry Group

On June 17, 2016, private equity firms Gauge Capital, HGGC and True West Capital Partners acquired consumer products company Beauty Industry Group

Acquisition Highlights
  • This is Gauge Capital’s 2nd, HGGC’s 2nd and True West Capital Partners’ 1st transaction in the Consumer Products sector.
  • This is Gauge Capital’s 5th, HGGC’s 21st and True West Capital Partners’ 1st transaction in the United States.
  • This is Gauge Capital’s 2nd, HGGC’s 1st and True West Capital Partners’ 1st transaction in Utah.
Investment Fate
  • Beauty Industry Group was sold to a consortium of financial buyers in 2021.

M&A Deal Summary

Date 2016-06-17
Target Beauty Industry Group
Sector Consumer Products
Buyer(s) Gauge Capital
HGGC
True West Capital Partners
Deal Type Recapitalization

Target

Beauty Industry Group

Salt Lake City, Utah, United States
Beauty Industry Group is a supplier of hair extensions and related beauty products. The company sells direct to consumers as well as through a network of over 40 independent distributors throughout the US and Canada. It is dedicated to provide customers with the highest quality products available while also providing unmatched service and value. Beauty Industry Group was founded in 2004 and is based in Salt Lake City, Utah.

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Buyer(S) 3

Buyer

Gauge Capital

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2013
PE ASSETS 3.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Gauge Capital is a lower middle-market private equity firm focused on acquiring companies throughout the US and Canada. Gauge seeks businesses operating in the business services, healthcare services, consumer products, and food sectors. The Firm targets companies with $5 to $40 million of EBITDA. Prospective transaction situations include management buyouts, recapitalizations, divestitures, take privates, consolidations, and growth capital financings. Gauge Capital was formed in 2013 and is headquartered in Southlake, Texas.


DEAL STATS #
Overall 5 of 33
Sector: Consumer Products 2 of 5
Type: Recapitalization 3 of 14
State: Utah 2 of 2
Country: United States 5 of 31
Year: 2016 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-08 Teachers of Tomorrow

Houston, Texas, United States

Teachers of Tomorrow provides accredited pre-certification training, research-based test preparation, and ongoing professional development. Teachers of Tomorrow was founded in 2005 and is based in Houston, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-01 EMSAR

Austin, Texas, United States

EMSAR is a service solutions provider offering services and repairs across a diverse set of vertical industries for global leaders in the healthcare, laboratory, critical power, security, and self-service kiosk industries. EMSAR was founded in 1998 and is based in Austin, Texas.

Buy -
Buyer

HGGC

Palo Alto, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2007
PE ASSETS 6.9B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

HGGC (formerly Huntsman Gay Global Capital) focuses on middle-market leveraged buyouts, growth equity financings, recapitalizations, take privates, and corporate divestitures. The Firm primarily targets North American companies, but will consider international opportunities as well. HGGC looks for companies with at least $100 million in revenue. HGGC primarily targets enterprise software companies, however, the Firm will also consider opportunities in business services, consumer services, financial services, healthcare, industrial services, and information services. HGGC was formed in 2007 and is based in Palo Alto, California.


DEAL STATS #
Overall 24 of 46
Sector: Consumer Products 2 of 3
Type: Recapitalization 2 of 2
State: Utah 1 of 3
Country: United States 21 of 40
Year: 2016 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-26 FPX

Dallas, Texas, United States

FPX provides an omni-channel platform of cloud-based solutions that optimize and automate quote-to-order business processes, enabling large, global companies to sell complex products and services with incredible speed, efficiency and precision.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-19 Integrity Marketing Group

Dallas, Texas, United States

Integrity Marketing Group is a distributor of life and health insurance products focused on serving the senior market. Integrity Marketing Group was founded in 2006 and headquartered in Dallas, Texas.

Buy -
DESCRIPTION

True West Capital Partners is a private investment firm focused on lower middle-market company investments in the Western US. The Firm looks to commit $5 to $25 million into profitable businesses to support acquisitions, growth initiatives, buyouts, recapitalizations, and refinancings. True West does not have any sector preferences, but does avoid real estate, startups and project financings. True West Capital Partners was formed in 2009 and is headquartered in Los Angeles, California.


DEAL STATS #
Overall 1 of 20
Sector: Consumer Products 1 of 3
Type: Recapitalization 1 of 2
State: Utah 1 of 1
Country: United States 1 of 20
Year: 2016 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-06 OneCor Services

Williston, North Dakota, United States

OneCor Services is a provider of environmental services and acid blending to the oil and gas industry in the Bakken Shale. OneCor is the market leader in selective and bare ground weed control services, as well as environmental remediation services in North Dakota. OneCor Services is also the premier provider of blended acid for the completion, stimulation, and workover of oil and gas wells in the Bakken Shale. OneCor Services is based in Williston, North Dakota.

Buy -