M&A Deal Summary

Fruitful Yield Acquires LuckyVitamin

On January 1, 2023, Fruitful Yield acquired e-commerce company LuckyVitamin from TSG Consumer Partners

Acquisition Highlights
  • This is Fruitful Yield’s 1st transaction in the E-Commerce sector.
  • This is Fruitful Yield’s 1st transaction in the United States.
  • This is Fruitful Yield’s 1st transaction in Pennsylvania.

M&A Deal Summary

Date 2023-01-01
Target LuckyVitamin
Sector E-Commerce
Buyer(s) Fruitful Yield
Sellers(s) TSG Consumer Partners
Deal Type Add-on Acquisition

Target

LuckyVitamin

Conshohocken, Pennsylvania, United States
LuckyVitamin is a global e-commerce destination for health and wellness, natural and organic products, vitamins, nutritional supplements, sports and fitness nutrition, food, beauty, skincare, pet and natural home. LuckyVitamin offers premium quality products and service at an exceptional value. Striving to bring good health to the masses, its mission is to be the inspirational and supportive source for products and knowledge dedicated to helping everyone on their journey towards happy wellness. LuckyVitamin was founded in 2005 and is based in Conshohocken, Pennsylvania.

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Buyer(S) 1

Buyer

Fruitful Yield

Bloomingdale, Illinois, United States

Category Company
Founded 1962
Sector Retail
DESCRIPTION

Fruitful Yield is a family-owned health & wellness retailer with 17 locations throughout the Chicagoland suburbs. Fruitful Yield offers a wide variety of the best all-natural products at affordable prices. Fruitful Yield was founded in 1962 and is based in Bloomingdale, Illinois.


DEAL STATS #
Overall 1 of 1
Sector (E-Commerce) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Pennsylvania) 1 of 1
Country (United States) 1 of 1
Year (2023) 1 of 1

Seller(S) 1

SELLER

TSG Consumer Partners

Stamford, Connecticut, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1987
PE ASSETS 9.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

TSG Consumer Partners (formerly known as The Shansby Group) is a specialist private equity firm focused on acquiring and building mid-sized, branded consumer companies. TSG invests in private and publicly traded companies, and will consider both majority and minority equity positions. Specific sectors of interest include apparel, beauty, e-commerce, personal care, retail, food/beverages, restaurants, health/wellness, household products, and pet care. TSG looks for companies with sales between $20 million and $1.5 billion and can invest commit up to $500 million per transaction. TSG Consumer Partners was formed in 1987 and is based in San Francisco, California.


DEAL STATS #
Overall 39 of 40
Sector (E-Commerce) 2 of 3
Type (Add-on Acquisition) 30 of 31
State (Pennsylvania) 1 of 1
Country (United States) 37 of 38
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-19 Radiance Holdings

Lakewood, Colorado, United States

Radiance Holdings represents a collection of premier brands in the beauty, wellness, and self-care sector. Radiance's current brand portfolio includes Sola Salons, a salon studios franchise; Woodhouse, a day spa brand in the U.S.; and BeautyHive, an online distributor of professional beauty products. The company is committed to investing in its brands, driving innovation, and helping its franchisees and their community of independent beauty professionals grow their businesses and improve their lives. Radiance Holdings is based in Lakewood, Colorado.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-01 Trinity Solar

Wall, New Jersey, United States

Trinity Solar is a privately-held provider of residential solar, battery storage and energy services. Trinity Solar was founded in 1994 and is based in Wall, New Jersey.

Buy -