M&A Deal Summary

Freestar Acquires MPW Digital - Ad Management Business

On March 23, 2022, Freestar acquired marketing company MPW Digital - Ad Management Business from MPW Digital

Acquisition Highlights
  • This is Freestar’s 1st transaction in the Marketing sector.
  • This is Freestar’s 1st transaction in the United States.
  • This is Freestar’s 1st transaction in Illinois.

M&A Deal Summary
Date 2022-03-23
Target MPW Digital - Ad Management Business
Sector Marketing
Buyer(s) Freestar
Sellers(s) MPW Digital
Deal Type Divestiture

Target

MPW Digital - Ad Management Business

Chicago, Illinois, United States
MPW Digital Publisher Portfolio and Strategic Direct Sales Partnership add over 500 additional websites to Freestar’s ever-expanding group of publisher partners that includes some of the largest websites in the world.

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Buyer(S) 1

Buyer

Freestar

Scottsdale, Arizona, United States
Category Company
Founded 2015
Sector Marketing
DESCRIPTION

Freestar is an advertising technology solutions provider for online publishers. As a fully managed ad monetization service, Freestar’s platform enables publishers to fully outsource their advertising sales function and capture increased advertising revenue. Freestar was founded in 2015 and is based in Phoenix, Arizona.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (Illinois) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-01 Sortable

Kitchener, Ontario, Canada

Sortable is an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. Sortable was founded in 2014 and is based in Kitchener, Ontario.

Buy -

Seller(S) 1

SELLER

MPW Digital

Chicago, Illinois, United States
Category Company
Founded 2016
Sector Marketing
DESCRIPTION

MPW Digital is a boutique digital advertising sales and yield optimization agency that serves as the outside sales and operations team for a portfolio of web, app, and CTV publishers. MPW provides advertisers the ability to connect with publishers across multiple verticals, formats, and content platforms at scale through the most direct channels possible. MPW Digital was founded in 2016 and is based in Chicago, Illinois.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (Illinois) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1
Mergr

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