Investment Summary

Freeman Spogli and Monogram Capital Partners Invest In Planet Fitness

On September 29, 2017, private equity firms Freeman Spogli and Monogram Capital Partners invested in consumer services company Planet Fitness

Investment Highlights
  • This is Freeman Spogli’s 2nd and Monogram Capital Partners’ 1st transaction in the Consumer Services sector.
  • This is Freeman Spogli’s 35th and Monogram Capital Partners’ 4th transaction in the United States.
  • This is Freeman Spogli’s 1st and Monogram Capital Partners’ 1st transaction in New Hampshire.

Investment Summary

Date 2017-09-29
Target Planet Fitness
Sector Consumer Services
Investor(s) Freeman Spogli
Monogram Capital Partners
Deal Type Stake Purchase
Advisor(s) Winthrop & Weinstine (Legal)

Target

Planet Fitness

Hampton, New Hampshire, United States
Planet Fitness is a franchisor and operator of fitness centers in the United States, with more than 12.5 million members and 1,700+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama, and Mexico. Planet Fitness was formed in 1992 and is based in Hampton, New Hampshire.

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Investor(S) 2

Investor

Freeman Spogli

Los Angeles, California, United States

Category Private Equity Firm
Founded 1983
PE ASSETS 7.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

Freeman Spogli & Co. is a private equity firm focused on acquiring middle-market retail, direct marketing, and distribution companies. The Firm will consider opportunities throughout North America and prefers partnering with management when pursuing acquisitions. Freeman Spogli looks to invest $75 to $300 million in transactions valued up to $750 million. Freeman Spogli was formed in 1983 and is based in Los Angeles, California with an additional office in New York City.


DEAL STATS #
Overall 35 of 49
Sector: Consumer Services M&A 2 of 4
Type: Stake Purchase M&A Deals 1 of 1
State: New Hampshire M&A 1 of 1
Country: United States M&A 35 of 49
Year: 2017 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-07 Cafe Rio

Salt Lake City, Utah, United States

Cafe Rio is a fast-casual Mexican restaurant concept focused on serving exceptional food that is made from scratch. Cafe Rio offers its customers a wide variety of menu items that are customized by using various formats, proteins, and sauces. Its differentiated approach and focus on serving high-quality, fresh, made-from-scratch food has engendered an extremely loyal customer following with high brand satisfaction and net promoter scores. Cafe Rio was founded in 1997 and is based in Salt Lake City, Utah.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-29 US Med-Equip

Houston, Texas, United States

US Med-Equip is a distributor and rental and related services provider of mission-critical moveable medical equipment used in hospitals. The Company provides equipment rentals across four product categories respiratory, infusion, monitoring, and central supply / NICU. US Med-Equip was founded in 2003 and is based in Houston, Texas.

Buy -
DESCRIPTION

Monogram Capital Partners is a consumer and retail focused private equity firm. The Firm looks for businesses with strong/differentiated brands with revenues of $5 to $250 million. Specific areas of interest include food/beverage, restaurants, consumer healthcare, animal health, beauty/personal care, and apparel/accessories. Monogram was formed in 2014 and is based in Beverly Hills, California.


DEAL STATS #
Overall 4 of 16
Sector: Consumer Services M&A 1 of 2
Type: Stake Purchase M&A Deals 1 of 1
State: New Hampshire M&A 1 of 1
Country: United States M&A 4 of 16
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-16 Country Archer Provisions

San Bernardino, California, United States

Country Archer Provisions is a premium beef jerky brand. Country Archer Provisions manufactures its own line of artisanal jerky products using grass-fed proteins and organic ingredients and absolutely no artificial preservatives. The company focuses on developing original flavors with widespread appeal, such as Sriracha, Sweet Jalapeno, and Hickory Smoke. Country Archer Provisions is headquartered in San Bernardino, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-01 D.S. & Durga

Brooklyn, New York, United States

D.S. & Durga is a manufacturer of fragrances that live on the level of great music, painting, and literature. D.S. & Durga was founded in 2009 and is based in Brooklyn, New York.

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