Investment Summary |
|
|---|---|
| Date | 2017-09-27 |
| Target | Visual IQ |
| Sector | Internet Software and Services |
| Investor(s) | Nielsen |
| Sellers(s) | Fog City Capital |
| Deal Type | Add-on Acquisition |
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| Category | Company |
|---|---|
| Founded | 1923 |
| Sector | Information Services |
| Employees | 14,000 |
| Revenue | 3.5B USD (2021) |
Nielsen is a global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behaviour. Nielsen delivers critical media and marketing information, analytics, and industry expertise about what consumers buy and what consumers watch (consumer interaction with television, online and mobile) on a global and local basis. Nielsen was founded in 1923 and is based in New York City.
| DEAL STATS | # |
|---|---|
| Overall | 27 of 31 |
| Sector: Internet Software and Services M&A | 9 of 9 |
| Type: Add-on Acquisition M&A Deals | 20 of 22 |
| State: Massachusetts M&A | 3 of 3 |
| Country: United States M&A | 21 of 22 |
| Year: 2017 M&A | 2 of 3 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2017-08-03 |
vBrand
Tel Aviv, Israel vBrand Ltd. is a provider of technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming. vBrand is based in Tel Aviv, Israel. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2017-12-05 |
SuperData Research
New York, New York, United States SuperData Research, Inc. is a provider of market intelligence on digital games, gaming video content, and virtual/augmented reality across mobile, PC online, console and other digital platforms. SuperData Research is based in New York, New York. |
Buy | - |
| Category | Private Equity Firm |
|---|---|
| Founded | 2004 |
| Size | Small |
| Type | Sector Agnostic |
Fog City Capital is a private investment firm focused on acquiring middle-market business service and software companies. Fog City prefers partnering with management in pursuing transactions. Target companies typically have revenues of $10 to $50 million and EBITDA of $2 to $6 million. The Firm looks to commit $2 to $10 million per transaction, primarily through management buyouts, recapitalizations, and growth financings. Fog City Capital is based in San Francisco.
| DEAL STATS | # |
|---|---|
| Overall | 2 of 2 |
| Sector: Internet Software and Services M&A | 1 of 1 |
| Type: Add-on Acquisition M&A Deals | 1 of 1 |
| State: Massachusetts M&A | 1 of 1 |
| Country: United States M&A | 2 of 2 |
| Year: 2017 M&A | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2010-08-20 |
Visual IQ
Needham, Massachusetts, United States Visual IQ, Inc. is an independent provider of multi-touch attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand marketers. Visual IQ, Inc. was established in 2006 and is based in Needham, Massachusetts. |
Buy | - |
