Investment Summary

Florac Invests In Samson & Surrey

On March 1, 2016, family office Florac invested in beverage company Samson & Surrey

Investment Highlights
  • This is Florac’s 1st transaction in the Beverages sector.
  • This is Florac’s 1st transaction in the United States.
  • This is Florac’s 1st transaction in Florida.

Investment Summary

Date 2016-03-01
Target Samson & Surrey
Sector Beverages
Investor(s) Florac
Deal Type Growth Capital

Target

Samson & Surrey

Miami, Florida, United States
Samson & Surrey is a provider of high-end craft spirits brands. Samson & Surrey provide the support, investment, sales resources, brand advocates, storytelling, and insights that create long-lasting relationships between consumers, the trade, and the brands. Samson & Surrey was founded in 2016 and is based in Miami, Florida.

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Investor(S) 1

Investor
DESCRIPTION

Florac is a family office focused on a variety of investments and acquisitions across the US and Western Europe (France, Belgium, Italy and Switzerland). Florac looks to commit €20 to €100 million per transaction to support a variety of transaction situations, including growth capital financings, recapitalizations, and buyouts. Florac does not have sector preferences and generally pursues indefinite investment time horizons. Florac was established in 2009 and is headquartered in Paris, France.


DEAL STATS #
Overall 6 of 24
Sector: Beverages M&A 1 of 1
Type: Growth Capital M&A Deals 2 of 13
State: Florida M&A 1 of 1
Country: United States M&A 1 of 8
Year: 2016 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-01 Pitch Promotion SA

Paris, France

Pitch Promotion SA is a real estate company. Pitch Promotion also offers property management and administration services. Pitch Promotion SA was founded in 1999 and is based in Paris, France.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-28 TCR Group

Steenokkerzeel, Belgium

TCR Group is a provider of GSE leasing services. TCR offers expertise in the rental and operating leasing of GSE, maintenance and ramp assistance and fleet management, which enables GSE operators to concentrate on their core business of ground handling. TCR Group was founded in 1984 and is based in Steenokkerzeel, Belgium.

Sell -